Just over one third (34%) of smartphone owners will be ‘very likely’ or ‘likely’ to purchase more items from their mobile device thanks to 4G technology and faster internet connections, according to the latest eCustomerServiceIndex (eCSI) survey of 2,000 consumers from eDigitalResearch and IMRG.
The total number of parcels and packages created by online purchases (excluding 2-man and groceries) is forecast to reach almost 2.2 billion by 2017, according to a report by IMRG and Manhattan Associates.
Car rental company Alamo Rent A Car has appointed Quantcast to launch its real-time online advertising campaign as part of a wider marketing strategy to boost rentals in key European, Middle East and African markets.
Facebook has rolled out its Promoted Page Like system globally, designed to offer a simple paid targeting ad tool for smaller businesses on the social network.
Over half of UK consumers find online advertisement targeting too simplistic, rising to 70% of 18-25 year olds, suggesting that ‘digital natives’ expect an incredibly high level of personalisation with regards to online ads, according to new research.
Nielsen is testing a new tool that lets TV networks track viewing of shows on their websites.
Experian has unveiled its new global cross-channel marketing platform, offering marketers a one-stop platform to develop and optimise real-time, full service marketing campaigns across channels.
Microsoft has launched a new print campaign, adding free wi-fi technology to this month’s Forbes magazine.
Government should capitalise on the astonishing success of the Raspberry Pi computer to ensure that coding is taught in schools as a priority says Gary David Smith – co-founder of Prism Total IT Solutions.
AOL Networks has launched Be On, a new global branded content business.