UK luxury market to 'double by 2017'
The UK luxury market is forecast to double in size over the next five years, increasing in value to £12.2 billion in 2017, in comparison to £6.6 billion in 2012, according to new research.
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Content management ‘key to driving positive customer experiences’
Only 38% of companies believe their content management system (CMS) facilitates a brand-enhancing digital presence, according to new research published today.
YouTube takes on Amazon and Netflix with paid TV channels
YouTube is testing paid channels on its website, charging user from $0.99 a month to watch select content such as full Sesame Street episodes or the National Geographic Kids channel.
Facebook to buy mobile mapping firm Waze for $1bn?
Facebook is in talks to buy Israeli mobile satellite navigation start-up Waze for $800m to $1bn, according to a news report.
UK adspend hits £17bn- first time since 2007
Total advertising spend in the UK reached £17.172bn in 2012, up 2.3% on 2011 according to figures released this week in the AA/Warc Expenditure Report.
Right to reply: Windows 8 revamp- one size doesn’t fit all?
This week saw Microsoft announce that it is revamping its ‘multi-platform’ Windows 8 operating system after complaints from users. Mark Curtis, Chief Client Officer, at service design consultancy Fjord argues that what works on one platform doesn’t necessarily translate to another, especially if that translation is too literal.
Guest comment: The birth of Digital Database Marketing
There is considerable business value to be gained by merging traditional database marketing techniques and digital analytics data. Katharine Hulls, VP Marketing, Celebrus Technologies, highlights examples of how to bring together these disciplines and feed a digital database marketing team with streams of highly granular online data.
Just 1 in 10 businesses ‘ready for internet address overhaul’
The majority of UK businesses are failing to prepare for the changing nature of the internet and the introduction of generic Top Level Domains (gTLDs), according to a new survey.
BT takes on Sky with Sports channel
BT has secured rights to 38 live Premier League matches, British rugby union and the women’s tennis tour, with plans to offer its new sports channels “as good as free” to existing customers.
Huggies ‘TweetPee’ app tells parents to change baby’s diaper
Diaper manufacturer Huggies has teamed up with creative agency Ogilvy Brazil to create ‘Huggies TweetPee’; a gadget and app that lets parents know when their baby needs a change in diaper.