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Uncategorized

The rise of the 4 screen household: Tablet sharing creates new channel for media and retail

May 20, 2013

Nearly one-quarter of the GB population (23%) has access to four screens at home (TV, computer, smartphone and tablet) compared to only 11% six months ago, according to a new report.

Uncategorized advertising, BBC, brands, content, eBay

Morrisons to launch online shopping with Ocado next year

May 20, 2013

UK supermarket chain Morrisons has struck a deal with Ocado to launch an online grocery service by January 2014.

Uncategorized UK

Right to reply: Facebook video ads need to be short and relevant

May 20, 2013

Facebook is rumoured to be planning video ads to rival YouTube. Adrian Moxley, Co-Founder and Chief Marketing Officer of visual classification company WeSEE looks at that the social network need to do to ensure it can compete with Google and please users at the same time.

Uncategorized advertising, brands, Facebook, Google, marketing

Dell profits drop 79% as takeover battle continues

May 20, 2013

Dell has seen its net profits drop 79% as consumers ditch PCs and laptops for smartphones and tablets.

Uncategorized smartphones

Case study: Easyroommate reduces customer calls by 75% with Eptica web self-service

May 20, 2013

Flatshare site Easyroommate transformed its customer experience and productivity by deploying Eptica’s multichannel customer service platform across its email and web channels. This case study shows how customer service calls have reduced by 75%, email handling time by 58% and First Contact Resolution has increased to above 90%.

Uncategorized Australia, Brazil, email, France, Germany

Google lets users send money via Gmail

May 17, 2013

Google has introduced a new dollar-sign icon for Gmail attachments, letting users transfer money via its Google Wallet service.

Uncategorized Google, retail

Smartphone wars: Android has shipped 4 times more than Apple in 2013 (so far)

May 17, 2013

Android continued its dominance of the global smartphone market in the first quarter of 2013, accounting for 3 out of 4 smartphones sold, according to new data.

Uncategorized Android, Apple, games, global, Google

UK digital publishing ad revenues rise 16%- video fuels growth

May 17, 2013

UK digital publisher advertising revenues were up 16.2% in Q1 2013, versus the same period of the previous year, according to new research.

Uncategorized advertising, FMCG, media, retail, UK

Top 10 tips: Email marketing in 2013- cutting through the clutter

May 17, 2013

Modern day marketers need to be aware that their brand messages are at risk of being swallowed up in the abyss that can be email marketing. John Watton, Senior Marketing Director at Silverpop, offers 10 tips to make sure your campaigns cuts through the clutter.

Uncategorized advertising, digital marketing, email, Facebook, marketing

'Unsung hero' WordPress founder Mike Little honoured at SAScon

May 17, 2013

A modest man from Stockport who co-founded the website content management system WordPress is to be honoured for his outstanding contribution to digital media.

Uncategorized analytics, blogging, content, digital marketing, marketing
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