Guest comment: Connecting commuters: on the road and always online
Andrew Barnett, MD at Ubiquitous discusses the arrival of Wi-Fi in the black taxi, something to be hailed by passengers and marketers alike.
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Guest comment: The future of global digital media trading standards
As digital media evolves at a rapid place, ad metrics are changing too- and advertisers need to adapt fast to ensure they are getting return on their investment. Jerry Wright, Global President of the IFABC on the future of global digital measurement standards.
Piracy warning letters postponed until 2015
Plans to send warning letters to UK web users suspected of committing piracy offences have been delayed until late 2015.
RadiumOne Omni-Channel Platform goes beyond ‘old school’ ad retargeting with big data tech
RadiumOne has expanded its programmatic advertising solutions with the introduction of its Enterprise and Self-Service Platforms for brands, agencies and trading desks.
Amazon ramps up targeting as ad revenue ‘overtakes Twitter’
Is a sleeping giant awakening in the online ad industry? Amazon’s ad sales remain a tiny portion of its overall revenues, but this looks set to change, with the retailer announcing ambitions to ramp up targeting and bring in $800m in ad revenue this year, overtaking Twitter in the process.
Global marketers ‘believe online video more efficient than TV’ (infographic)
The majority of online video spend in the last 12 months is coming from budgets previously reserved for TV advertising, according to a recent worldwide study.
Internet to drive UK ad market growth to £3bn by 2017- PwC
The UK ad market will grow by £3bn to £17bn in 2017, driven by strong internet advertising growth, according to a PwC report.
Mobile news usability study: Guardian tops list
The Guardian has come out top in delivering the best mobile news experience, followed by the Independent, according to a new report from EPiServer.
Right to reply: Primark move shows most cost-effective way to go international is online
Following Primark’s partnership with Asos, Venda’s Chief Executive, Eric Abensur looks at why Primark has decided to make this move into the online space and what it means for the retailer moving forward.
Habbo Hotel adds social login feature
Social entertainment company Sulake, has chosen Janrain, provider of user management solutions for the social web, to help improve the user registration experience on its social networking site Habbo Hotel.