3rings app links families to elderly relatives
3rings, a new online service that helps families keep an eye on elderly relatives, has been launched by UK tech entrepreneur Steve Purdham- the man behind the We7 music streaming service.
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Facebook advertisers ‘increased revenue 60% over Christmas’ (infographic)
Facebook advertising demonstrated performance improvements in the last quarter of 2013 due to greater consumer interest during the holiday shopping season. This infographic looks at how Facebook ad sales revue rose a massive 60% on the last quarter.
Search case study: How attribution modeling increased profit for Baby Supermall
Baby Supermall recently worked with Google to run a targeted AdWords paid search campaign, targeting mothers. This video case study outlines how the baby retailer linked analytics to search with attribution modelling to generate tens of thousands of dollars in additional sales every week.”
Suttons Seeds boosts conversions by 112% boosts ecomeerce via ‘learning’ search technology
Suttons Seeds worked with SLI to implement learning site search technology to help visitors find products they wanted. This case study looks at how the garden equipment and seeds supplier got a 112% higher conversion rate for site search users with learning search.
Facebook to show fewer text posts from brands
Facebook has updated its newsfeed with a new algorithm that means users will see more text updates from their friends and less from brands.
Global mobile ad spend to hit $18bn in 2014- report
Global mobile advertising spending is forecast to reach $18 billion in 2014, up from the estimated $13.1 billion in 2013, according to new research.
Interpublic buys digital network Profero
Global ad giant Interpublic has bought Profero for an undisclosed sum, merging the digital network with Lowe and Partners to create a new agency Lowe Profero.
Google ‘spends more than 5 biggest rivals combined’
Google is spending more on expanding into new markets than Apple, Microsoft, Facebook, Amazon and Yahoo combined, according to a new report.
Massive German hack sees one fifth of population’s passwords stolen
The passwords and other details of 16 million email users in Germany have been stolen- the equivalent of almost a fifth of the German population being at risk.
Twitter trends: Most brand tweeters ‘also tweet about TV’
More than seven out of 10 people who tweet about brands also tweet about TV, representing a huge opportunity for marketers, according to new research.