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Top tips: Marketing to online daters

February 4, 2014

With Valentine’s Day just around the corner, it is difficult for people to ignore the bombardment of dating web site ads that pop up on computer screens or stare them in the face during the daily commute, all asking if you are ready to find love. Once an embarrassing secret for the digital sect, in … [Read more…]

Search, Uncategorized marketing, media

Over half of media companies set to increase staffing levels in 2014

February 4, 2014

The Barclays Employers Survey 2014, which questioned 684 UK businesses across all sectors, has revealed that 53% of firms in the media industry will be increasing staffing levels this year (2013: 56%), which is above the national cross sector average (49%). The same survey has also revealed that over a quarter (27%) of media companies … [Read more…]

Uncategorized marketing, media, technology, UK

Twitter planning social shopping service?

February 3, 2014

Twitter is looking at ways of selling products directly from its social network, as the firm explores new revenue streams from social shopping to compete with Facebook, according to a news report.

Uncategorized Facebook, technology, Twitter

New tech helps Amazon predict what you will buy next

February 3, 2014

Amazon has developed a ‘mind-reading’ technology that will predict what people want to buy and ship packages even before customers have placed an order.

Uncategorized Amazon, technology

Samsung planning ‘Galaxy Glass’ launch in September?

February 3, 2014

Samsung is developing its own Google Glass alternative that it will launch in September, according to news reports.

Uncategorized Google, local, Samsung, technology

Customers ‘3.5 times more likely to buy after multichannel experience’- Rakuten

February 3, 2014

Advertisers using a combination of affiliate and display are 3.5 times more likely to convert a prospect into a customer than if they used those marketing channels separately, according to new research from Rakuten marketing.

Search, Uncategorized digital marketing, global, marketing, technology

Sky offers free programmes on YouTube

February 3, 2014

Sky is putting free episodes from some on its TV shows on YouTube, in an effort to entice viewers to its pay-TV services.

Uncategorized content, Entertainment, marketing, media, YouTube

MTV UK ramps up ad inventory with RadiumOne

February 3, 2014

MTV UK and Ireland is aiming to further exploit the popularity of its content on digital and social media platforms through the launch of a new advertising tool aimed at targeting its young audiences online.

Uncategorized advertising, brands, content, Facebook, marketing

Facebook takes on Flipboard with ‘Paper’ social news app

January 31, 2014

Facebook has launched ‘Paper’, a news curation app that pulls in news stories, photos and videos from the users’ news feed, as the network continues its drive to become the first destination for social news for mobile users

Uncategorized Android, Apple, apps, content, Entertainment

Google overcomes sales slump as profits rise 17%

January 31, 2014

Google has beaten expectations with its latest financial earnings, recording fourth quarter profits of $3.38bn (£2.05bn), up 17% from a year earlier, boosted by stronger advertising revenue.

Search, Uncategorized advertising, Facebook, Google, media
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