Yahoo drops Facebook and Google logins
Yahoo is ending its open login deals with Facebook and Google, a sign that the embattled web giant is now seeking greater independence from its larger rivals in the battle for ad dollars.
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Lavatory logistics: ‘Rent your toilet’ app goes live for Mardi Gras
A new app making a splash at this years New Orleans Mardi Gras lets people rent out their bathrooms to local party-goers- in a bid to tackle to problem of public urination at the festival.
Why women rule social media (infographic)
Women are the driving power that contributes to increasing the value of companies such as Instagram, Tumblr and Pinterest by billions of dollars, according to this new infographic from Finances Online.
BBC Three to go online-only
BBC Three is to be axed and will become a wholly online channel, as part of the broadcaster’s cost-cutting plans.
Top tips: Optimising business performance – why does the web get left behind?
As organisations candidly admit that there is no such thing a single channel strategy anymore, Nick Keating, VP EMEA, Maxymiser, insists, optimisation is far less about tactical improvements to the website and far more about optimising and improving business performance across the board.
Case study: Square Meal gets 400% conversion boost with predictive technology
Restaurant booking service Square Meal saw a 67% increase in click-through rates and 400% boost in conversion by switching to Emarsys Predict. This case study looks at how the use of the new self-learning marketing engine boosted customer response.
Twitter case study: How Samsung won the 2014 Oscars with a star-studded selfie
At the 2014 Oscars, Samsung took the award for most talked about brand with a celebrity-packed selfie tweeted by host Ellen DeGeneres using a Galaxy Note 3 phone. This case study looks at how the electronics giant made full use of its sponsor status at the film ceremony, merging old-school celebrity endorsements with the latest … [Read more…]
Mobile accounts for 30% of US cinema ticket sales
Nearly a third (30%) of movie tickets are bought on mobile phones in then US, and 87% of movie watchers look up movies on their phones after seeing an ad elsewhere, according to new research from the IAB.
Has Apple launched its first social media page?
After years of ignoring the format, Apple is rumoured to have quietly launched its first social media campaign with a Tumblr page promoting its iPhone 5c.
Twitter brands lose 15% of new followers in 3 weeks
Businesses on Twitter will lose 15% of new followers within three weeks unless they make an effort to engage early, according to Twitter management platform SocialBro.