Mitre kicks off digital drive with 1DA
Football brand Mitre has appointed communications agency 1DA to handle its international digital innovation and communications.
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Price comparison firm Become Europe in mobile drive with Netbiscuits
Price comparison provider Become Europe has announced a global partnership with mobile technology firm Netbiscuits.
Google Play updates analytics for in-app ads
Google is adding new tools to make it easier for developers to monetise their apps through in-app ads, as well as monitor user engagement with more support for Google Analytics.
UK mobile video trends: Brits lag behind for smartphone media consumption
In contrast to other countries where smartphones are used more often than the television, laptop or tablet, UK multiscreen users still favour the television, despite having the highest smartphone penetration of any other country surveyed, according to new research.
Google ditches controversial search banner ad ‘experiment’
Google will stop displaying its controversial banner search ads, six months after testing the new format which went against the internet giant’s previous promises not to advertise on its home screen.
Just Eat plans £100m London Stock Exchange floatation
Just Eat plans to raise £100m from listing its shares on the London Stock Exchange, as the online takeaway service looks to expand its platform to more markets.
CBI demands lower course fees to tackle science skills shortage
UK business trade body CBI is calling for action to make careers in science, technology, engineering and maths (STEM) more attractive and easier to access.
Train firm uses Twitter artist to boost followers
Train operator East Coast has launched a social media campaign which will reward a selection of followers with a hand-drawn image from a celebrated Tweet artist.
Google expands search encryption globally- starting with China
Google has started to encrypt searches made by people in China, as part of a wider attempt to inhibit government spying around the world.
Chinese web giants Weibo and Alibaba to float on US stock exchange
Two Chinese internet giants, online retailer Alibaba and social network Weibo, both plan to float on stock market, as the country’s booming digital industry begins to expand overseas.