Butlins becomes first UK holiday brand to reach 100,000 fans on Facebook
Butlins has reached the milestone of 100,000 ‘likes’ on its Facebook fan page, making it the first domestic holiday company to do so.
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Top World Cup marketing tips: Getting Ready for Rio 2014
With the football World Cup in Rio offering a fantastic potential revenue boost, Tim Axon, Head of Gaming, Maxymiser, insists betting companies need to get their mobile Big Event Betting strategies in shape – and fast. Trying out new content and ideas at Cheltenham and the Grand National could be the key to re-engaging customers, … [Read more…]
Google to block paid-search keyword data
Google is planning to encrypt paid-search keyword referral data, meaning advertisers will no longer see the terms people have used to arrive on their sites via paid clicks on AdWords ads.
Facebook clamps down on News Feed spam
Facebook is taking new additional steps to improve the quality of what people see in the news feed, clamping down on posts that use underhand ‘link-baiting’ techniques to entice users to click ‘like’.
Google Glass goes on sale… for one day only
Google Glass is going on general sale in the US for one day only in what could be the biggest test to date of public desire for the wearable computer.
“We must be big time now!” Apple bans music app Bloom from iAds network
Streaming service Bloom.fm has claimed that Apple has unfairly blocked it from its iAd advertising platform, suggesting it is now seen as a rival to iTunes.
High speed internet “culture shock” for Mogadishu
Residents on the Somalian capital Mogadishu have been experiencing a form of “culture shock” since fibre optic services launched over the last week, an Internet provider has told the BBC.
Online ad revenue overtakes TV for first time in US
US online ad revenues hit a record $42.8bn in 2013 billion, exceeding broadcast TV advertising ($40.1bn) for the first time, according to new data from the IAB.
IBM boosts ad tech with Silverpop acquisition
IBM has bought personalised ad technology firm Silverpop for an undisclosed sum, as the software giant looks to take on rivals such as Oracle and Salesforce in growing marketing automation sector.
European shoppers to double mobile spend this year: Brits lead the way (infographic)
Mobile shoppers in Europe are set to spend £19.8 billion in 2014, almost twice as much as last year’s spend of £10.7 billion according to new research.