Marketing in the moment: Ten tips from Twitter (infographic)
With the World Cup less than two weeks away, Twitter has revealed ten steps to create marketing in the moment as brands looks to get their messages to the right people at the right time.
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Samsung planning virtual reality headset for smartphones?
Samsung is working on its own virtual reality headset, flowing in the footsteps of Facebook’s Oculus Rify and Sony’s Project Morpheus, according to a news report.
Over half of consumers now aware of contactless payments
Awareness of contactless payments in the UK has made big strides, according to new research.
Weight Watchers cafe offers free food for social shares
Weight Watchers opened a pop-up café in London for just a week, offering healthy food for free… Provided diners share the experience on social media
Hackathon creates new ad pricing technology in 24 hours
Marketing technology company FusePump recently hosted their first internal hackathon, in an effort to create an innovative new product for clients. The winning idea – a pricing intelligence platform – was put together in just 24 hours, and will be ready to market to clients in the next few months.
Google creates page for ‘delete me’ search requests
Google has launched a service that lets European users to ask for personal information to be deleted from the search engine.
Nike and Samsung beat World Cup sponsors for video shares
Nike, Samsung and Castrol top the chart of the most shared World Cup focused video ads, ahead of brands that are official sponsors of the tournament, according to a new report from Unruly.
Moshi Monsters maker unveils mobile-focused kids game ‘World of Warriors’
Mind Candy, the team behind the hugely popular Moshi Monsters game, has revealed it is working on a new title with a mobile focus.
What is the world’s most valuable brand? (infographic)
What is the world’s most valuable brand? According to the latest Millward Brown data, the first place in no longer occupied by Apple, which has been overtaken by a more aggressive Google, currently valued at $159B. This infographic from FinancesOnline presents the top 10 most valuable brands of 2014 that also tries to explain the … [Read more…]
Facebook mobile app ads ‘deliver higher ROI Vs. banner and video’
Facebook is proving a strong platform for app monetization, delivering 50% more purchasing users than other sources, according to new research.