UK Govt claims social media and search spying is legal
The UK Government can legally spy on UK citizens’ YouTube, Faceboook and Twitter activity and even Google searches, according to a new statement.
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Amazon tripled Android app store content last year
Amazon has boasted that it tripled the number of applications on its Android app store in the last year alone, but the online retailer still siginificanly trails Google Play and the Apple App store in terms of overall downloads.
Ad tech giants crash Cannes as creativity and big data merge
The annual Cannes Lions festival of Creativity has long stood as the benchmark for creativity in the ad industry, but as programmatic ad platforms grow in popularity, rising tech companies are starting to crash the agency party.
Best times to post on Facebook: ‘After hours’ gets most clicks
There are over 15 million brands and companies on Facebook now with the number of users steadily topping over a billion. But when are the best times for a brand to post on Facebook- and what should that post contain? This study from TrackMaven looks into how to get the most visibility from status updates. … [Read more…]
5 trends for Cannes Lions 2014: Smart tech, emotional power and long-form videos lead way
Leo Burnett Worldwide has revealed its 27th annual Cannes Predictions, which it claims to have 84% percent accuracy at previous awards.
Cannes Lions Day One: Patrick Stewart talks digital
Often called the world’s biggest ad festival, the annual Cannes Lions International Festival of Creativity has kicked off this week. This video offers highlights the seminars on the first day of Cannes Lions 2014, featuring clips of Sir Patrick Stewart with Twitter, Prasoon and Piyush Pandey, Marcel Desailly and Michael Lebowitz from Big Spaceship.
Quarter of Brits stream World Cup
A quarter of all Britons will be watching the World Cup online through a device connected to the internet, according to new research.
Clients should be ‘willing to get fired’ for idea they believe in
Ad creatives have to be willing to get fired for an idea if they believe in it, according to director Spike Jonze, speaking at Cannes Lions this week.
Facebook serves ads based on user’s external browsing habits
Facebook has begun tracking users on sites outside of the social network using cookies, as the firm looks to boost its ad relevance.
Video ad buying trends: Fixed CPMs lead the way despite growth in real-time bidding
While real-time bidding continues to attract headlines, 96% of advertisers bought their ads based on a guaranteed CPM, with buying at a fixed CPM remaining the mainstay of advertisers buying video in a programmatic fashion, according to new research.