Google tests domain name service
Google plans to launch its own domain name registration service, consumers “to search, find, purchase and transfer” domain names for their business.
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Google Glass prototype goes on sale in UK- yours for £1,000
Google Glass has gone on sale in the UK as a prototype for £1,000, as the internet giant prepares the augmented reality eyewear for general release in the next year.
Search ads ‘lift brand awareness’
Google’s search ads can boost brand awareness by an average 6.6 percentage points, according to a new study commissioned by the search giant.
Ad tracking trends: Google now knows if you have kids
Google has added a ‘parental status’ tab to its AdWords dashboard, letting advertisers use that as a criteria for ad campaigns.
Cannes Mobile winner case study: Grand Prix: Nivea braclet helps parents track kids
Nivea’s Sun Block ad won the Mobile category at the Cannes Lions International Festival of Creativity. This case study looks at how the brand embraced the growing trend for an ‘Internet of Things’.
Cannes Lions case study: Sound of Honda brings Senna to life with light display
This “Sound of Honda — Ayrton Senna 1989” ad from from Dentsu Tokyo, caught the eye of the judges at Canes Lions 2014. We look at how the video went viral, getting over 4 million views for recreating a moment of sporting history with a sound and light display.
Cannes Lions case study: Edgy ‘First Kiss’ viral gets hearts racing with subtle branding
This ad for clothes brand from took the web by storm with its strange mix of cringe-worthy and heart-warming first kisses between strangers– coming close to winning 2014’s Cannes Lions Grand Prix award. This case study looks at the secret to the viral ads success, despite its almost non-existent branding.
Cannes winner case study: Harvey Nichols celebrates selfishness with anti-Christmas viral
Luxury retailer Harvey Nichols made an unusual Christmas ad in 2013, encouraging shoppers to buy gifts for themselves at the high end store rather than spend the money on loved ones. This case study looks at how the bold funny d made a controversial subject matter into a highly amusing and entertaining video ad picking … [Read more…]
Cannes winner case study: How Volvo epic split got 73m YouTube views
Scooping joint top honour at this year’s Cannes Festival, this Volvo video featured movie star Jean-Claude Van Damme doing an improbable-looking split between two moving trucks.This case study looks at how the ad married celebrity and the ‘wow’ factor to drive a message about precision steering home (and get 73 million YouTube views in the … [Read more…]
Cannes Lions Grand Prix winners: Harvey Nichols and Volvo share top award
The film jury at the Cannes Lions International Festival of Creativity granted two Grand Prix awards at this year’s festival, giving equal honours to Harvey Nichols’ “Sorry I Spent It on Myself” and Volvo’s “Epic Split.”