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Social

Surviving the Post-social Media Apocalypse: Has JD Weatherspoon’s started a chain of events?

April 16, 2018

In the wake of the recent #DeleteFacebook movement and now JD Weatherspoon’s abandonment of social media, a new report highlights that these recent data privacy issues marks the beginning of a post-social media apocalypse.

Social brands, infographic, media, Privacy

How Paris turned Millennials into ambassadors for the city

April 16, 2018

In February 2018, the Paris region’s governing body launched a Snapchat campaign for Paris Fashion Week, in an attempt to reach tourists and Parisians, and engage with a younger audience. This case study looks at how it achieved a staggering 5.7 million views after being shared by Snapchatters via Chat or Stories.

Social advertising, brands, comScore, Facebook, France

Wetherspoons shuts down all pub social media accounts

April 16, 2018

Pub chain JD Wetherspoon is closing its Facebook, Twitter and Instagram accounts following the abuse directed at MPs and others.

E-commerce, Social Facebook, local, media, Twitter

Facebook offers bounty up to $40,000 for reporting data misuse

April 13, 2018

Facebook is offering a bounty to anyone who discovers rule-violating use of data by developers on the platform, paying from $500 to upward of $40,000 for substantiated cases.

Regulation, Social analytics, apps, Facebook

Social media ad spend trends: Facebook grows but Snapchat soars 234%

April 12, 2018

Facebook is seeing a 62% YoY increase in ad spend on their platform despite current turmoil, according to new data.

Ads, Social advertising, brands, content, Facebook, games

“Your user agreement sucks”: Facebook founder admits privacy mistakes in US senate hearing

April 11, 2018

Facebook founder Mark Zuckerberg has admitted he had made mistakes over the handling of millions of users data by Cambridge Analytica during the first day of a senate hearing in the US.

Ads, Content, Mobile, News, Regulation, Social China, content, Facebook, government, marketing

Facebook users would have to pay to opt out of profile data sharing- Sandberg

April 10, 2018

Facebook users could have to pay to completely opt out of their data being used to target them with advertising, according to its chief operating officer Sheryl Sandberg.

Ads, Content, Social advertising, content, Facebook, marketing, media

Facebook suspends Brexit data firm Aggregate IQ over alleged data breach

April 9, 2018

Facebook has suspended Aggregate IQ (AIQ), a Canadian data firm that played a key role in the campaign for the UK to leave the EU, saying it may have improperly received users’ data.

Ads, News, Regulation, Social analytics, apps, Facebook, government, Privacy

Facebook to verify major page owners to fight fake news

April 9, 2018

Facebook will start verifying the identities of people running popular pages on its social network, as part of its continued efforts to stem fake news and propaganda.

Content, News, Regulation, Social advertising, content, Facebook, media

Pinterest expands ‘Propel’ promotion button to 5 more countries

April 6, 2018

Pinterest is rolling out its Pinterest Propel product to business accounts in the UK and Ireland, in addition to Australia, Canada and New Zealand.

E-commerce, Social advertising, agencies, Australia, Facebook, global
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