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Social

Pinterest launches ‘Interests’ mobile widget

February 15, 2021
Pinterest launches ‘Interests’ mobile widget
Pinterest launches ‘Interests’ mobile widget

Pinterest has launched a new widget option for iOS that lets Pinners choose their interests and have them served to their home screens daily.

Social

Nightclubs may be shut, but Clubhouse audio chat app thrives as mobile hangout

February 15, 2021
Nightclubs may be shut, but Clubhouse audio chat app thrives as mobile hangout
Nightclubs may be shut, but Clubhouse audio chat app thrives as mobile hangout

Last month, Clubhouse’s valuation hit $1 billion, with high-profile names flurrying to the platform, from celebrities, CEOs, entrepreneurs and musicians, and recently garnering even more media attention with Elon Musk’s recent Tweet that he would be talking live on the social media audio app.

Social

Pinterest reports strong revenue growth

February 9, 2021
Pinterest reports strong revenue growth
Pinterest reports strong revenue growth

Pinterest reported fourth-quarter 2020 results, with strong user growth on the back on lockdown and Christmas activity.

Social social media

Snap shares fall despite a growth in user numbers

February 9, 2021

The social media firm announced financial results for the quarter and full-year ended December 31, 2020. Fourth quarter revenue increased 62% year over year to $911m, with daily active users increasing 22% year over year to $265m. Fourth-quarter operating cash flow improved 21% year over year to $53m and net loss and adjusted EBITDA were … [Read more…]

Social ecommerce, social media

The 15 best Super Bowl ads: Wayne’s World, Dolly Parton and Cookie Monster lift spirits

February 8, 2021
• Gender demographics • Mention numbers • Top tweets by engagement
• Gender demographics • Mention numbers • Top tweets by engagement

This year’s Super Bowl brought ads from Bud Light, Cheetos, Robinhood, Chipotle, Pringles and many more to a locked-down audience hungry for live events. We round up the best of the bunch for your viewing pleasure.

Social, Uncategorized, Video, Viral

Guest comment: What is on the horizon in 2021 for social media?

February 5, 2021
Guest comment: What is on the horizon in 2021 for social media?
Guest comment: What is on the horizon in 2021 for social media?

2020 was a disruptive year for every sector, not least for influencer marketing, which brands used to reach consumers at the expense of print, OOH, and broadcast advertising. Mary Keane-Dawson, Group CEO of global influencer marketing agency TAKUMI, offers insight on the key influencer marketing trends of 2020 and her predictions for the sector in … [Read more…]

Social social media

Blast from the past: Social network pioneer Bebo makes surprise return

February 3, 2021
Blast from the past: Social network pioneer Bebo makes surprise return
Blast from the past: Social network pioneer Bebo makes surprise return

Social network trailblazer Bebo is making a return to app stores this month, eight years after closing down due to bankrupcy.

Social social media

WPP and TikTok strike global agency partnership

February 2, 2021
Popular social media platform TikTok has joined forces with WPP to give WPP agencies and clients special access to the short form video app’s capabilities.
Popular social media platform TikTok has joined forces with WPP to give WPP agencies and clients special access to the short form video app’s capabilities.

Popular social media platform TikTok has joined forces with WPP to give WPP agencies and clients special access to the short form video app’s capabilities.

Ads, Social

Online community LoveCrafts raises $22m and acquires WEBS

February 2, 2021
Online community LoveCrafts raises $22m and acquires WEBS
Online community LoveCrafts raises $22m and acquires WEBS

LoveCrafts, an online crafts community, with millions of users across 140 countries worldwide, today announces the acquisition of WEBS, America’s Yarn Store.

Social

Facebook beats forecasts on Q4 growth, but warns on ‘significant uncertaintly’

January 29, 2021
Facebook has beaten analysts’ estimates for quarterly revenue on and forecast similar growth ahead, as businesses used its digital ads tools despite a brand boycott and the economic upheaval of the coronavirus pandemic.
Facebook has beaten analysts’ estimates for quarterly revenue on and forecast similar growth ahead, as businesses used its digital ads tools despite a brand boycott and the economic upheaval of the coronavirus pandemic.

Facebook’s fourth quarter earnings were better than expected against a backdrop of growing political and regulatory challenges — but cited “significant uncertainty” as a problem for its massive ad revenue-generating machine.

Social
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