Nescafé ditches brand website for Tumblr
Nescafé has shifted its global websites on to the Tumblr blogging platform, declaring the ‘dotcom is dead’, as the Nestle-owned coffee brand looks to boost its reach with millenials.
Social
Facebook plans dislike button: How will brands (and trolls) react?
Facebook is finally launching a ‘dislike’ button, following years of demand for the feature, designed to help users to “express empathy” with their friends.
New Twitter ‘buy’ button takes on Facebook for social commerce
Twitter has teamed up with online payments startup Stripe to launch a new tool that lets merchants more easily sell their wares via tweets.
What advertisers need to know about iOS 9
If you’re an advertiser, Apple is about to make your job more difficult. The latest IOS 9 for iPhones and iPads allows mobile ad blocking and introduces a Flipboard-style news aggregator that favours iAds over rivals. We look at the implications as Apple changes the rules of the mobile ad game…
Facebook launches Rugby World Cup guide
With the start of The Rugby World Cup just days away, Facebook has posted a World Cup guide, as the social network continues to postion itself as a news and content destination.
Advertisers now ‘spending 4 times more on Facebook app ads’
Advertisers globally are spending nearly four times more on Facebook mobile app ads than last year, used to promote mobile apps from Google Play and Apple app stores.
New Zealand beats England in Rugby World Cup (social media) final
The world’s premier rugby event would see New Zealand beat England in the final if the competition was based on social media audiences, according to programmatic and social sharing experts, RadiumOne.
Facebook partners Indian ad tech firm Tookitaki
Facebook has chosen an Indian startup Tookitaki as it first Facebook Marketing Partner from the country, as a part of its Facebook Marketing Partners Program.
Instagram takes TV-style ads to 38 markets
Instagram has launched a set of new 30-second TV-style ad formats across 38 markets, as the Facebook-owned chat app looks to boost its ad reach.
China digital trends in 2015: Huge shift to mobile as growth slows
With China’s economic troubles making headlines this month, how is its digital sector doing? A new report indicates that Internet take-up is slowing in the country as the mature market approaches saturation point, with nearly 90% of the country’s web users coming from mobile devices.