Facebook planning mid-roll video ads for Live streams
Facebook is testing mid-roll video spots in its live streams from big publishers, as the social network looks for new ways to monetise the popular new trend for user-generated broadcasting.
Social
1 in 5 PR disasters break on Twitter (and 94% are inflamed by trolls)
The vast majority (94%) of all PR crises either start or spread on Twitter, with trolls (malicious users posting deliberately infamatory comments) being a key catalyst for the spread, according to new research.
Olympic “sharing-fest” to be a goldmine for marketers
With less than two weeks to go until the 2016 Olympics in Rio, new research reveals the huge amount of Olympic content people will share and why this is good news for marketers. The study, from Radium One, suggest that Samsung, Omega and Panasonic the most reliant Olympic partners on “Dark Social” sharing. The data … [Read more…]
Facebook adds action-based bidding to mobile app install ads
Facebook has boosted its s mobile app install ads with a new feature called ‘App Event Optimization’, which targets users who are the most likely to take specific actions within their apps.
McDonald’s fail: Name your own burger site attracts tasteless creations
Clearly not learning lessons from “Boaty McBoatFace”, McDonalds New Zealand launched a “Create Your Taste” campaign that resulted in a number of highly offensive burger names appearing on its official site.
Snapchat adds ‘suggest a friend’ feature
Snapchat has introduced a new feature that could help brands and users get more followers: Suggest a Friend’.
UK leads Europe for social engagement
The UK leads the way in driving website traffic through social engagement, averaging 4.6% compared to other European countries, according to new research.
Pokemon Go: Five examples of brands catching the augmented reality craze
Pokemon Go! hasn’t revealed official sponsorship formats yet, but that hasn’t stopped brands jumping on the augmented reality phenomenon. We look at five of the best examples of companies taking advantage of the latest mobile gaming craze…
The most amazing facts about Facebook [INFOGRAPHIC]
Which global region uses Facebook the most? And what is the average friend number for users? This new infographic from Dark Bear Web Solutions looks at some of the key facts behind the biggest social network in the world.
Twitter opens verification for all: How to get a blue tick
Twitter is finally giving everyone a chance at the coveted blue verified badge, offering an online application for its users that will grant them presigious tick.