Amazon bans “incentivised reviews”
Amazon is banning the practice of companies offering free products to customers in exchange for a review.
Social
Ecommerce tips: With the rise of incentivised reviews, authenticity matters more than ever
Prelini Udayan-Chiechi, VP Marketing EMEA at Bazaarvoice, discusses why with the rise of incentivised reviews, authenticity matters more than ever when it comes to reviews.
Quarter of Brits think a robot would provide better customer service than a human
New research conducted by the leaders in enterprise information management, OpenText, reveals that over a quarter of British consumers (27%) believe a robot would provide better customer service than a human.
LinkedIn promotes recruitment credentials with “Way In” campaign: John Lewis and ASOS partner
LinkedIn, has launched a new international B2C and B2B marcomms campaign designed to drive awareness of its ‘Jobs’ function and support engagement amongst its global members.
myGwork and Gay Star News create worldwide hub for LGBTI professionals
Business social network myGwork has partnered with publisher Gay Star News to create the largest online hub for LGBTI professionals in the world.
Disney to buy Twitter? Bidding war with Google heats up
Walt Disney Co is reportedly mulling a bid for Twitter, joining Salesforce, Microsoft and Google as suitors for the social network.
Presidential debate: New scoreboard tracks social media sentiment
Following Hillary Clinton and Donald Trump’s first presidential debate analytics firm Socialbakers has launched a Social Scoreboard to monitor sentiment around the US Presidential Election.
Facebook admits “overestimating” video views for last 2 years
Facebook has admitted that it overestimated the time people spend watching videos on the social network for the last two years, a revelation that could have big implications for advertisers.
Snapchat debuts $130 smart sunglasses
Snapchat has launched ‘Spectacles’ a pair of smart sunglasses with a built-in camera, as the messaging app moves into hardware for the first time.
Twitter for sale? Google and Salesforce both “in early stage talks”
Twitter is in early stage talks with Google and Salesforce over the sale of the company, according to new reports.