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10 digital innovation predictions for 2017

December 14, 2016

Digital marketing, technology and commerce consultancy, Amaze has revealed its top ten industry predictions for 2017. Its chief strategists and technologists have set out how human behaviour will influence digital advancements in the year ahead and what this will mean for brands, especially in terms of cognitive computing and A.I.

Ads, Content, Mobile, News, Social, Video Amazon, apps, brands, content, digital marketing

Pokémon Go gets revamp and Starbucks tie-in as player numbers slump

December 13, 2016

Games developer Niantic has updated its Pokémon Go app, as the augmented-reality game’s popularity has slumped from its record-breaking user numbers back in June.

Mobile, News, Social games, global, local, UK

Millennial shift: Young consumers drive new email habits

December 13, 2016

For consumers, the email address is the way to access so many of the useful things available on the web, like social media accounts, making purchases, banking and so on. For marketers, the email remains the most-used medium for reaching consumers.

Ads, Content, Social apps, brands, content, email, infographic

Microsoft’s $26.2bn LinkedIn acquistion gets green light

December 12, 2016

The EU has approved Microsoft’s $26 billion acquisition of professional-networking site LinkedIn, but only on the condition that third-party rivals and still integrate Office into their services for the next five years.

News, Social brands, content, CRM, Microsoft

Top Tumblr trends of 2016: Kylie Jenner, Taylor Swift… and a friendly Caterpillar

December 12, 2016

Tumblr has unveiled its fourth annual “Year in Review” of top trending topics on the platform in 2016, across categories including the most popular movies, actors, actresses, albums, athletes, and more, in addition to Tumblr-native categories like memes and “ships.”

News, Social content, Japan, music

Can social media predict the X Factor Final result?

December 9, 2016

With the X Factor Final set to take place this weekend and social media accurately predicting the results of the US election, Socialbakers has looked at all of the online chatter to predict who this year’s winner may be with Saara coming out on top as the “most loved” contestant, indicating she may be in … [Read more…]

Social analytics, brands, content, Facebook, global

Top Facebook trends of 2016: Politics, celeb deaths and the Olympics

December 9, 2016

The US Presidential Election was the most popular topic among Global Facebook users this year, discussed more than Pokémon Go, Brexit and the Olympics.

Content, Search, Social, Video, Viral Facebook, global, video

YouTube Rewind: Top memes and video creators of 2016

December 9, 2016

YouTube has revealed the top video trends of the year, including Carpool Karaoke and the Mannequin Challenge.

Content, Social, Video, Viral Google, music, video, YouTube

Video viral of the week: Polish Christmas ad melts hearts with 4m views in a week

December 8, 2016

Polish auction site Allegro attracted over 4 million YouTube views in a week with this heart-warming ad that depicts an elderly Polish man learning English. See why it’s our video viral of the week below…

Ads, Social, Video, Viral advertising, Christmas, media, Search, Twitter

Top 10 social media influencers of 2016

December 8, 2016

Social Circle, the social influencer marketing platform, has released its 2016 list of influencers using its platform to rank them according to total reach across all their social media.

Ads, Content, Social, Video, Viral global, marketing, media, YouTube
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