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The year in review: 16 biggest digital trends of 2016

December 22, 2016

2016 was another big year for digital marketing, with the dawn of the chatbots, ad blocking wars and the Pokemon Go craze. This was the year that video content went live, chat apps grew up and YouTube ads earned better ROI than TV. In this special report, we’ve identified 16 of the biggest trends of … [Read more…]

Ads, Content, Mobile, News, Regulation, Search, Social, Video, Viral Amazon, analytics, Apple, apps, behavioural targeting

Zuckerberg reveals his own personal AI assistant… voiced by Morgan Freeman

December 22, 2016

At the start of the year, Mark Zuckerberg revealed he was working on a personal AI assitant for his home. Now, in December, the Facebook CEO has revealed the end result… voice by Morgan Freeman.

Mobile, News, Social Facebook, music, security, video

Facebook faces massive fine for “misleading EU over $19bn WhatsApp deal”

December 21, 2016

Facebook could be facing a fine of up to 1% of its global revenue for allegedly misleading European Union merger watchdogs when it won approval to buy the WhatsApp messaging service in 2014.

Ads, Mobile, Regulation, Social advertising, Facebook, global, Privacy

The top 20 branded Facebook live videos of 2016

December 20, 2016

Socialbakers has rounded up the top brands whose Facebook Live videos performed the best of 2016, and what they did to earn their place in the spotlight, with online competition a popular tactic.

Ads, Content, Social, Video, Viral brands, Christmas, content, Facebook, marketing

Top 10 supermarkets on Instagram: M&S UK’s favourite

December 19, 2016

M&S leads the way on Instagram in the run-up to Christmas with 497,000 followers, data from social media analytics platform Iconosquare has revealed.

E-commerce, Mobile, Social analytics, Christmas, media, UK

Google and Facebook “to take 71% of UK online ad revenue by 2020”

December 19, 2016

Google and Facebook will take more than 70% of all money spent on display advertising online in the UK by 2020, according to new research.

Ads, Content, Mobile, Social, Video advertising, content, Facebook, global, Google

Snapchat gets group messaging feature

December 15, 2016

Snapchat has added the ability to chat in groups for the first time, as the chat app looks to take on the likes of WhatsApp, Instgram and Facebook Messenger.

Mobile, Social Facebook, music, video

2017’s business trends in a digital world

December 15, 2016

10 informed ideas about emergent digital trends and themes to expect in 2017 from digital agency Code Computerlove.

Ads, Content, Mobile, Social, Video agencies, Amazon, analytics, apps, brands

Season’s Tweetings: Social media replacing Christmas Post

December 14, 2016

This year, a quarter of Britons will shun sending traditional Christmas cards, with 52% now opting to spread their festive cheer digitally via social media and messaging apps.

Social apps, Australia, Christmas, Europe, Facebook

Shazam ties up with Snapchat for music recognition

December 14, 2016

Shazam has teamed up with Snapchat to integrate the music and video recognition app within the social network.

Content, Mobile, Social content, music, video
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