Is Snapchat’s audience a liability?
Snapchat only has a third of the monthly unique users as Instagram but it skews decisively younger, according to new research.
Social
Twitter mulls paid-for version to boost flagging revenues
Twitter is considering the launch of a premium version of its Tweetdeck platform, raising the possibility that it could run a subscription service for the first time.
7 in 10 Twitter users on social while watching TV
Twitter users are keen second-screeners – being 33% more likely than the average internet user to be on another device while watching TV, according to new research.
6 Pinterest hacks to grow your business [INFOGRAPHIC]
Pinterest is a ‘sleeping giant’ when it comes to helping business owners growing their businesses. This infographic from offers 6 quick Pinterest hacks you can easily implement to grow your business.
Facebook tackles fake news with ‘fact check’ alerts
Facebook has launched a new feature designed to discourage users form sharing false or “disputed” news.
LinkedIn revamps Sales Navigator to help businesses boost contacts
LinkedIn has an updated version of its popular Sales Navigator tool: Sales Navigator Enterprise.
Adidas to shift TV budget to digital: “You don’t see any TV advertising anymore”
Adidas is reportedly moving more of its ad budget away from TV and into digital channels, and is looking to quadruple its online sales by 2020, according to the company’s chief executive Kasper Rorsted.
WhatsApp teams with iAdvize to boost customer service for brands
Online CRM firm iAdvize is integrating with WhatsApp, letting brands communicate directly with their customers and prospects via WhatsApp.
O2 and Havas uncover true performance of Facebook advertising
O2 has become the first brand to measure the effectiveness of Facebook ad impressions with its agency partner Havas.
Snapchat downgrades 2017 ad revenue forecast by $30m
Snap Inc. has cut its ad revenue forecast for 2017 for Snapchat by $30 million due to higher than expected revenue sharing with its partners, according to a report.