Snapchat losses widen as user growth slows
Snapchat has seen its shares tumble after the social network reported disappointing growth in the first three months of the year.
Social
Viral marketing trends: Just 1% of social video goes viral
Only 1.2% of social video on Facebook goes viral, representing over 1 million views), according to new research.
#NuggsforCarter: Wendy’s rewards teen for record-breaking tweet
One teen’s mission for a year’s supply of free chicken nuggets has become Twitter’s most retweeted post of all time.
Spotfiy debuts QR-style codes to boost music sharing
Spotify has launched Spotify Codes, which lets users share any track, artist, album, or playlist available on the platform.
L’Oréal Paris gets 51% sales boost with new range on Snapchat
Beauty brand L’Oreal swapped traditional advertising for real social media buzz to introduce its Pure Clay Masks – and got a 51% sales boost.
Facebook tackles “False News” with UK newspaper ads
Ahead of the UK General Election next month, Facebook is boosting its campaign to raise awareness about fake news, by publishing adverts in the UK press.
Most Brits “unaware that their ads are filtered online”
Most consumers (88%) are unaware that their online experience is limited by social media and search preference algorithms, with most wanting to see more “relevant but unexpected ads” while online, according to new research.
Facebook nears 2 billion users as mobile accounts for 85% of ad revenue
Facebook attracted 1.94 billion active monthly users in the three months to the end of March, as the social network saw its mobile ads dominate revenues during another record financial quarter.
Facebook denies targeting “insecure teens” to boost ad clicks
Facebook has denied claims that it has been targeting potentially vulnerable youths who “need a confidence boost” to boost ad clicks from brand advertising on the social network.
Crisis management case study: United Airlines
In March 2017 United Airlines CEO Oscar Munoz was named U.S. Communicator of the Year by the magazine PR Week. Just one month later, his company’s poor response to a customer incident has turned into a PR disaster, caused its stock to dramatically drop $1bn in value and has placed the entire airline industry under … [Read more…]