Natural and paid search ad campaigns work best when they complement each other, but how can marketers optimise the two practices? Asher Gordon, Head of Biddable Media at Tug explores the SEO vs PPC debate and explains why these tools are most effective when used together as part of an integrated digital marketing approach.
Google has bought fitness device maker Fitbit for $2.1bn (£1.6bn), but the tech giant is seeking to calm fears by insisting health data will not be used for Google ads.
The amount brands are spending on ecommerce ads has risen 115% year-on-year as Amazon advertising reaches new heights, according to new global research.
Yext has launched an AI-based search product for business websites – ‘Yext Answers’ to help brands answer customer questions with brand verified answers.
UK advertising spend will grow by 5% in 2019 to reach £24.74bn, according to the latest Advertising Association/Warc Expenditure Report.
The budget for SEO in the average marketing team has dropped by 5% in 2019 compared to those in 2018, with 60% of marketers admitting that resource and a lack of available spend are the main reasons for a lack of investment in organic search activity, according to new research.
Total UK digital ad spend was up 13% year on year in the first six months of 2019, according to IAB UK’s half year Adspend update
As of 30th September, Google’s ‘average position’ metric was retired to make way for ‘prominence metrics’. This change may be viewed as a serious concern for advertisers but Marin Software’s Head of Marketing, Wesley MacLaggan, showcases how it is possible to transition from one metric to the other seamlessly and without impacting success.
Nearly two-thirds of Brits (63%) start their online search journey, when searching for products and services, with search engines, but less than a fifth (18%) of them actually trust the results all of the time, according to a new study.
This week, the Court of Justice of the European Union ruled that “right to be forgotten” does not extend to the versions of Google’s search engine directed to non-EU member states. Ron Moscona, a partner at the international law firm Dorsey & Whitney, looks at the implications for the digital industry.