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How is mobile used by the travel sector? (Infographic)

February 11, 2014

Mobile use in the travel sector is booming, with 64% of mobile owners searching for holiday sites via a mobile device compared to 58% in a desktop environment. Mobile marketing agency, Yodel Mobile, has produced infographic which details how mobile is used by consumers for the travel sector.

Mobile, Search, Uncategorized brands, infographic, marketing

Game over: Flappy Bird developer removes app over fame pressure

February 10, 2014

Mobile gaming phenomenon Flappy Bird has been pulled from the Apple and Google Play app stores, after its Vietnamese creator said its fame “ruins my simple life”- although he has not ruled out a sequel.

Search, Uncategorized Apple, blogging, games, Google

SLI Systems moves retailers off Google Commerce search

February 10, 2014

Last year, Google announced the end of the Google Commerce Search the spring of 2014. As the search platform, relied on by many retailers, approaches its deadline, SLI has launched a new service to help them migrate to its search and navigation service.

Search, Uncategorized brands, Google

Social search tips: Why doesn’t Google have a special index for popular Facebook and Twitter posts?

February 7, 2014

The secrets to Google’s page ranking algorthyms have always remained a tightly guarged (and ever-changing) secret. But recently, Matt Cutts of Google took to YouTube to explain how Google handles social media posts on its search rankings.

Search, Uncategorized Facebook, Google, media, Twitter

Google forced to give rivals more space in European search results

February 6, 2014

Google has offered further concessions to address regulatory concerns about its search technology, the European Commission said on Wednesday, effectively settling a three-year investigation and avoiding a fine of up to $5 billion.

Search, Uncategorized advertising, Europe, Google, Microsoft

Microsoft names new CEO to replace Steve Ballmer

February 5, 2014

Microsoft has announced that Satya Nadella has been promoted to the role of CEO, replacing Steve Ballmer as the software giant’s third boss.

Search, Uncategorized, Video Microsoft, technology

Top tips: Marketing to online daters

February 4, 2014

With Valentine’s Day just around the corner, it is difficult for people to ignore the bombardment of dating web site ads that pop up on computer screens or stare them in the face during the daily commute, all asking if you are ready to find love. Once an embarrassing secret for the digital sect, in … [Read more…]

Search, Uncategorized marketing, media

Customers ‘3.5 times more likely to buy after multichannel experience’- Rakuten

February 3, 2014

Advertisers using a combination of affiliate and display are 3.5 times more likely to convert a prospect into a customer than if they used those marketing channels separately, according to new research from Rakuten marketing.

Search, Uncategorized digital marketing, global, marketing, technology

Google overcomes sales slump as profits rise 17%

January 31, 2014

Google has beaten expectations with its latest financial earnings, recording fourth quarter profits of $3.38bn (£2.05bn), up 17% from a year earlier, boosted by stronger advertising revenue.

Search, Uncategorized advertising, Facebook, Google, media

UK GPs spend more time on search engines than pharma sites

January 31, 2014

UK doctors consider search engines ‘the most useful source of information’, ahead of medical education materials, according to a new survey.

Search, Uncategorized local, media, UK
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