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Google revamps Panda search formula: Winners and losers revealed

May 23, 2014

This week Google has rolled out its latest Panda 4.0 update designed to drive down low-quality content from its search rankings- with eBay seemingly losing out heavily from the new algorithm, according to new research.

Search, Uncategorized content, eBay, Google, local

Top 5 tips: Giving your branded content a point-of-view

May 22, 2014

Branded content is fast becoming more than just a shiny new marketing tool. If executed well, it allows brands to do more than just get their message into the right hands, it gives them access to the kinds of inter-consumer conversations that previously, they could only have dreamed of. But for branded content to inspire … [Read more…]

Search, Uncategorized brands, content, marketing, media

Google Now adds bill payment reminders

May 20, 2014

Google Now has added a new type of info card that will provide billing reminders, based on details from user’s emails, according to a news report.

Search, Uncategorized Android, email, Google, retail

Restaurant marketing trends: Women lead rise in mobile bookings

May 19, 2014

UK diners are creating a ‘fast dining’ culture with two in five (41%) diners now booking restaurants through tablets or mobiles, compared to 7% in 2011, according to new research.

Search, Uncategorized infographic, marketing, UK

Google gets first batch of ‘delete me’ requests

May 16, 2014

Following the controversial ‘right to be forgotten’ ruling in Europe this week, Google has received new takedown requests, according to a news report.

Search, Uncategorized BBC, Europe, Google, images

“Power to the user, not the company”: Swoboda welcomes ‘right to be forgotten’ ruling

May 14, 2014

The European Court of Justice this week ruled in favour of the ‘right to be forgotten’ online. In a case against Google Spain, the court found that the search engine must grant access to and delete “inadequate, irrelevant or no longer relevant, or excessive” data when users request so. Hannes Swoboda, president of the Socialists … [Read more…]

Search, Uncategorized Google, Spain

Right to reply: ‘Right to be Forgotten’ impossible to police?

May 14, 2014

This week the European Court of Justice ruled that an internet search engine is (albeit indirectly) required to remove links to inaccurate or irrelevant search results. Luca Schiovani, analyst at Ovum argues that the move could be a step backwards for the industry.

Regulation, Search, Uncategorized

Google forced to give people ‘right to be forgotten’ on Internet

May 13, 2014

A European court has ruled that Google must change some search results at the request of ordinary people when they show links to outdated, irrelevant information, in an important test of the so-called “right to be forgotten” on the web.

Search, Uncategorized Google, Privacy

Case study: Thompson & Morgan revamp site search to boost order value 30%

May 2, 2014

Gardening supply firm Thompson & Morgan restored SLI Learning Search on their e-commerce site to enhance the search functionality offered on their new platform. Since switching to SLI, Thompson & Morgan, the leading retailer of seeds and plants in the UK, saw several bottom line benefits, including a higher conversion rate and larger average order … [Read more…]

Search, Uncategorized Europe, UK

Multi-screen shopping trends: Retailers playing catch up to consumers

May 1, 2014

There is a massive gap between consumers’ multi-screen shopping behaviours and the current state of mobile adoption in retail, according to new research.

Search, Uncategorized agencies, global, marketing, retail
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