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Search

Snapchat debuts ‘Context Cards’ with local information

October 11, 2017

Snapchat is rolling out what it’s calling “Context Cards,” a new way for users to get information about the places from which people are snapping, presenting another local opportunity for advertisers in the process.

Ads, Content, Mobile, Search, Social, Video content, local, Maps, Search, Travel

Google ‘discovers Russia-linked ads’ on YouTube and Gmail before US election

October 11, 2017

Google has reportedly discovered evidence that Russia used its platforms in a bid to influence the 2016 US presidential election.

Ads, Regulation, Search advertising, Facebook, Google, Russia, Search

Boost to publisher paywalls: Google ends ‘first click free’ policy on media sites

October 6, 2017

Google is ending a policy that provided a limited amount of free content to users before they needed to pay for it. before users of the world’s biggest search engine could be asked to pay for it.

Ads, Content, News, Search content, Google, images, media, Search

PC search trends: Bing catching Google in UK with 25% market share

October 3, 2017

The Bing Network now accounts for over a quarter (25.1 per cent) of the UK PC searches, catching up with Google, according to the latest figures from comScore.

Search advertising, comScore, global, Google, marketing

Did Google Shopping really gain an unfair advantage over its competitors in the EU?

October 2, 2017

Analysis of search data shows Google Shopping gained 300% visibility in recent years even as competitor visibility declined. EU’s case may not be clear-cut.

E-commerce, Search Amazon, eBay, France, Germany, Google

YouTube boosts personalisation with four new tools for advertisers

September 28, 2017

Google has released a set of new tools to help advertisers deliver highly personalised ads on YouTube.

Search, Video advertising, apps, brands, content, global

Is Google about to split its shopping service to comply with EU?

September 27, 2017

Google is set to create a separate shopping service that will bid against rivals for ad placements at the top of its search page, in an effort to satisfy EU regulators, according to a news report.

E-commerce, Regulation, Search advertising, Europe, Google, Search, video

Google and YouTube star Colin Furze demonstrate how “Everything starts with a search”

September 26, 2017

Google has struck a video partnership with the inventor, influencer and stuntman Colin Furze that demonstrates the weird and wonderful world of search.

Ads, Search, Video, Viral advertising, agencies, brands, Google, retail

London Fashion Week: the fashion frenzies and faux pas

September 22, 2017

With London Fashion Week well underway, the eyes of the nation’s fashion gurus are cast on the latest and greatest trends. Where this used to feel untouchable to people outside the high-end fashion industry and price bracket, now it is a reality.

E-commerce, Search brands, content, Search, UK

Shutterstock Custom helps brands with content creation

September 21, 2017

Shutterstock has announced that its Flashstock business has been launched as Shutterstock Custom as a platform to create branded content on demand.

Ads, Content, Search brands, content, global
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