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Google rebrands AdWords and DoubleClick under new ‘Google Ads’ platform

June 27, 2018

Google’s ad system is getting a major overhaul this week that will see its flagship AdWords and DoubleClick advertising products renamed under a new streamlined platform.

Ads, Content, Mobile, News, Search advertising, analytics, apps, brands, content

Innovation Lions Winner: Google Assistant bridges digital divide in Colombia with ‘My Line’

June 25, 2018

MyLine, a project by MullenLowe SSP3 in Bogota that gave people in remote areas access to online services using a landline, has won the Innovation Lions Grand Prix at Cannes.

Mobile, Search Google, government, local, Search, smartphones

Cannes Lions highlights: Accelerating Creativity in the Age of AI

June 21, 2018

At Cannes Lions 2018, Adobe hosted a panel with Jamie Myrold (Adobe VP of design), Mario Klingemann (artist and “Neurographer”), and Natasha Jen (partner at Pentagram) who discussed an important question to the festival’s audience: How are creative people in the advertising industry going to interact with AI in their work?

Ads, Content, Regulation, Search, Social advertising

Search trends: How Page 1 of Google has changed for travel brands

June 20, 2018

In both mobile and desktop searches for travel, Google now shows on average 8.8 organic blue links on page one (down from the traditional ten), according to new travel sector-specific research.

Ads, Search advertising, apps, brands, content, Google

Cannes Lions 2018: Video highlights from day one

June 20, 2018

As the Cannes Lions festival kicks off on the French Riveria, this video highlights package looks back at day one of the event, including talks from Adobe and Burberry.

Ads, Content, Mobile, News, Search, Social, Video, Viral advertising, video, YouTube

Integrating search and social ‘biggest challenge for digital advertisers’ for 2018

June 19, 2018

Integrating search and social channels has emerged as the biggest challenge for advertisers globally in 2018.

Ads, Search, Social advertising, Amazon, brands, digital marketing, Facebook

Voice technology: Business use to triple over next year

June 14, 2018

The vast majority (85%) of businesses will use voice technology – such as Amazon’s Alexa or Microsoft’s Cortana voice-activated assistants – to communicate with customers within the next year according to research.

Mobile, News, Search Amazon, Google, Microsoft, security, technology

Carrefour and Google team up for voice shopping in France

June 12, 2018

Carrefour and Google have partnered for three digital shopping initiatives, including voice search, cloud computing and AI.

Ads, E-commerce, Mobile, Search Europe, France, Google, Search, smartphones

Booking.com leads the big spenders for PPC in the travel sector

June 8, 2018

Booking.com was the biggest spending travel website for search advertising in Q1 this year, while TripAdvisor took the top spot for organic search, according to new research.

E-commerce, Search advertising, brands, Google, media, Search

HubSpot and Taboola turn on content discovery for 40,000 brands

June 4, 2018

Discovery platform Taboola has announced a partnership with HubSpot, a CRM, marketing, sales and customer service platform. Partners of Taboola and HubSpot will now be able to seamlessly start content marketing campaigns with Taboola through the HubSpot platform.

Ads, Search advertising, brands, content, CRM, images
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