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Search

Google launches ‘Travel Trends’ to help plan holiday bookings

August 28, 2018

Google has updated its travel tools with a new feature that shows how prices change for flights to popular holiday destinations.

E-commerce, Search Christmas, Europe, Google, Search, Travel

Most firms avoid retargeting advertising as “too intrusive”

August 17, 2018

The majority of businesses (66%) use online advertising channels, such as social media, display, and paid search, but more than half are hesitant to invest in retargeting advertising.

Ads, Content, News, Search advertising, content, digital marketing, Facebook, Google

Google Map app “still records location even if tracking is turned off”

August 15, 2018

Google Maps services on Android and iPhone devices store records of a user’s location even after they have enabled privacy settings that claim to halt the practice, according to a new report.

Mobile, News, Regulation, Search Android, apps, Google, Maps, Privacy

Heatwave holidays: Google searches for Cornish holidays soar 363%

August 15, 2018

During the peak of the recent heatwave, demand for holidays, beaches and accommodation in Cornwall surged by up to 363%, according to new research.

Search digital marketing, Google, local, marketing, media

Back to school marketing trends: Health ‘top priority for UK parents and pupils’

August 13, 2018

Health is a key topic on the minds of parents and students in the UK, with almost half (46%) of the content related to education discussing topics around health, according to a new report.

Ads, Search content, marketing, technology, UK

Snapchat self-serve ads pay off (despite drop in users)

August 8, 2018

Snap has reported surprisingly positive earnings overnight and also attracted investment form a Saudi Prince, despite a drop in users.

Ads, Content, Mobile, Search, Social advertising, Australia, brands, Europe, Facebook

Financial services search trends: Brands Can Win in Google by targeting ‘Direct Answers’

August 6, 2018

Financial services companies looking to boost their online brand and traffic should focus on winning the prime place in Google search results called Direct Answers which appear in more than a quarter (27%) of finance-related searches, providing immediate answers to searchers’ financial questions.

Ads, Content, Search advertising, brands, content, ecommerce, financial services

1,100% increase in searches for “What jobs will be replaced by robots?”

August 3, 2018

Internet searches are showing a growing fear among people that fear robots will negatively transform the workplace.

Search global, Google, marketing, Search, technology

Goggle planning censored search engine in China?

August 2, 2018

Google is reportedly working on a censored version of its search engine in a bid to get round its ban in China.

Search Android, China, Google, government, internet use

Voice search trends: Marketing gap between awareness and action 

July 26, 2018

Digital marketers are aware voice search will impact the way they market products and services, but almost a third (29%) aren’t actively doing anything to address the changing landscape, according to new research.

Ads, Content, Search advertising, Amazon, brands, marketing, retail
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