Search Archives

European digital advertising sees fastest growth since 2011- IAB

June 7, 2019

European digital advertising grew 13.9% in 2018 to €55.1bn, driven by strong growth in video, mobile and social spend.

Yext offers ‘Brand Verified Answers’ in search listings

June 6, 2019

Online brand management platform Yext has launched a new tool that lets brands provide answers to consumers online.

Top tips: 5 practical questions an AI can answer for PPC campaigns

May 22, 2019

AI can assist marketers in many ways, from qualifying raw leads to predicting customer behaviour. Farhad Divecha, AccuraCast, UK Managing Director looks at practical PPC campaign considerations that an AI can assist with.

SEO trends: Page speed and new web tech boosts Google rankings

May 16, 2019

Websites that rank higher on Google tend to load faster and provide a smoother user experience on mobile according to new research.

No more cat and mouse advertising? Brits ‘fed up’ of retargeted ads

May 16, 2019

Half of Brits (48%) believe the advertising industry needs to change and are fed up of being chased around the internet by the same ads, according to new research.

‘Hungry Searchers’ choosing restaurants by food type as journeys go mobile

May 15, 2019

The number of ‘hungry searches’ using their mobiles to find specific food around them has risn by 6% in just 2 years, according to new research.

Google offers retailers tips and stats with ‘Grow My Store’

May 15, 2019

Google has launched a new tool to help retailers improve their customers’ online and omnichannel experiences called ‘Grow My Store’.

Top 75 retail brands: Amazon leads the way as technology gets ‘humanised’

May 14, 2019

The ‘humanisation’ of technology is a key driver of $339bn brand value growth, with Amazon still the world’s top retail brand, according to new research.

Voice shopping trends: 17% shop using Echo or Google Home

May 10, 2019

Just 17% of online shoppers make frequent purchases via voice while 63% are compelled to click from social media.

Guest comment: Is Google about to block cookies like Apple?

May 8, 2019

Google as the consumer champion once again? You better believe it, says Ken Leren, Founder, Marketing Town.