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Video

Google helps brands think like YouTube stars with ‘certification programme’

June 24, 2016

YouTube has launched an online educational tool for agencies to help them learn the tricks of YouTube’s biggest stars in order to create better branded content for the video platform.

Video, Viral agencies, brands, content, infographic, video

Cannes Lions 2016: India’s first transgender pop group scoops prize for Red Label Tea

June 24, 2016

A campaign featuring transgender pop band ‘from India has won the second annual ‘Glass’ Award at Cannes Lions, for its work to promote gender equality.

Video, Viral global, India, music, video, YouTube

Brands using virtual reality: Top 10 YouTube 360 ads

June 24, 2016

In honour of Cannes, Google has crunched the numbers to share the most popular 360 degrees ads on YouTube globally so far this year.

Mobile, Video, Viral content, global, Google, media, music

Viral of the week: Adobe challenges artists to re-create lost masterpieces with Adobe Stock

June 22, 2016

Adobe has launched a multi-channel campaign in the UK and US, challenging four digital artists from its Behance artist community to intricately re-create lost, stolen or destroyed art using just Adobe Stock photography. See why it’s our video viral of the week below…

Ads, Video, Viral advertising, content, Facebook, France, global

Top Euro 2016 sponsors: Kia Motors and Vauxhall score big

June 22, 2016

Car companies are enjoying the most success from Euro 2016 , gaining the highest proportion of searches amongst all brand sponsors, according to new research.

Ads, Content, Search, Social, Video, Viral global

YouTube woos small businesses with free professional video ad tools

June 17, 2016

Google has launched a new ‘DIY-style’ video ad package for small businesses, offering ‘free’ professional video ads and tools… provided they spend $150 on YouTube ads.

Ads, Content, E-commerce, Mobile, Video, Viral advertising, Google, local, marketing, music

Snapchat ads: 92% of ad campaigns boost offline sales too

June 17, 2016

Oracle has teamed up with Snapchat to measure the impact of its new Snap Ads in stores.

E-commerce, Mobile, Social, Video analytics, brands, global, marketing, media

Brands ‘choosing YouTube influencers over traditional celebrities for ads’

June 16, 2016

Brands are increasingly using high profile YouTube stars over traditional celebrities to promote their products, according to new research.

Ads, Content, Video brands, Facebook, marketing, media, Twitter

Snapchat finally opens up to third-party ads

June 15, 2016

Snapchat ads are to be sold by third parties for the first time, as the notoriously secretive chat app makes a major shift to large scale advertising.

Ads, E-commerce, Mobile, Social, Video, Viral advertising, brands, content, Facebook, global

Euro 2016: 88% of viewers are second-screeners

June 14, 2016

With the Euros 2016 now in full swing, new research uncovers that the vast majority (88%) are second screeners, using their mobiles and TVs at the same time.

Mobile, Video apps, global
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