Branded content “twice as memorable as display ads” [INFOGRAPHIC]
Branded content’s impact is superior to display advertising in terms of recall, brand perception and intent, according to a new study.
Video
Facebook admits “overestimating” video views for last 2 years
Facebook has admitted that it overestimated the time people spend watching videos on the social network for the last two years, a revelation that could have big implications for advertisers.
Periscope campaign: Mercedes Benz creates interactive treasure hunt with #FindTheSUV
For the first time ever Mercedes launched three new SUVs onto the Italian market at the same time. To introduce them the car maker created a digital live event that combines two innovations which enabled the first interactive treasure hunt on Periscope.
MasterCard tells powerful story of giving with “Priceless Delivery” viral
Mastercard told a story about how the firm helped people in the UAE deliver meals (starting from a mall in Dubai) to underprivileged and displaced children across the Middle East.
Over 40% of video budgets being allocated to formats beyond pre-roll
While total UK video ad spend is up, less money is being allocated to the traditional pre-roll format, according to new research.
Nearly half in US owns a streaming stick or smart TV
The rise of “cord-cutting” continues in the US, as nearly half (45%) in the US population own a streaming stick or a Smart TV
Unilever “Bright Future” campaign showcases social responsibity
Unilever has launched a campaign to tie the ‘social good’ work that its individual brands such as Dove and Persil have been doing back to the parent company. Called ‘Bright Future’, the campaign centres on a film which shows a young girl talking about changes happening in the world. The dialog is coupled with text … [Read more…]
Plans for Netflix-style BBC subscription service revealed
The BBC’s charter has been updated, with plans for a Netflix-style global subscription service and analogue radio switch off in the pipeline.
Google drops ad tech firm over links to new Ad Block Plus marketplace
Google has axed its business relationship with ComboTag, the ad buying platform that teamed up with AdBlock Plus, after it was revealed to be working on a rival ad exchange.
The impact of influencer marketing [INFOGRAPHIC]
Influencer marketing has become increasingly important as social media stars start to eclipse TV celebrities as part of a cost-effective and sustainable marketing strategy. This new infographic looks at the impact on businesses.