Diversity was a key topic as this year’s Cannes Lions Festival, with Unilever chief marketing and communications officer Keith Weed leading the way with an “#unsterotype” initiative and warnings about how brands need to avoid association with extremist content online.
A risky “OK Google” prank that went awry for Burger King has won the Direct Grand Prix at the Cannes Festival.
Car safety ad “Meet Graham” was one of three campaigns to pick up the top Cyber Grand Prix at this year’s Cannes Lions festival.
Whirlpool has won top honours at Cannes Lions for data, with a campaign that gave at-risk kids access to clean clothes to help them stay in school.
Today (Wednesday 21st June) marks one year since Twitter announced that users will be able to post videos up to 140 seconds long as opposed to the previous 30 second limit. Please find comment from Benjamin Potter, co-founder and Creative Director at CLICKON on how this has impacted content marketing for brands.
Vincent Potier, COO at Captify, looks at how brands need to go beyond just the simple metric of viewability.
Insurance comparison website GoCompare extended the reach of its recent ad campaign to occasional or non-TV viewers using digital brand agency Collective’s TV Accelerator (TVA) tool, with results 2.5 times more cost efficient than TV.
Ahead of the iPhone’s 10 year anniversary, Shutterstock has outlined how the iPhone has revolutionised design and photography in 10 trends shaped by the iPhone.
The 2017 Cannes Lions Festival of Creativity got underway over the weekend, celebrating the best of the ad industry. We look back at the first weekend with video highlights.
With Cannes Lions 2017 now underway, YouTube has released their special edition YouTube Ads Leaderboard celebrating the most popular global video ads since last year’s festival.