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Video

Targeting TV viewers: What’s the difference between Game of Thrones and Stranger Things fans?

April 9, 2019

Game of Thrones fans are more likely to be cat-owning country music fans than the general population, while Stanger Things viewers are more likely to own a dog, according to new research.

Ads, News, Video brands, games, music, UK

Online video needs “fundamental rethink”

April 9, 2019

There is a strong link between video content and real-world outcomes but marketers need to find a new approach, according to new research.

Ads, Content, Mobile, Social, Video, Viral advertising, brands, content, global, marketing

Latin American content giant Globo gets worldwide revamp

April 9, 2019

Globo, the largest Latin American producer of exclusive, multigenre and multiplatform content has released it’s brand book to the public, in an online interactive format, outlining their updated brand values in a bid to be at the forefront of transparency among media brands.

Ads, Content, Video, Viral brands, Brazil, comScore, content, Entertainment

Hotels.com gives pets post-Brexit ‘Fakeations’

April 2, 2019

With pet passports likely to be a thing of the past post-Brexit, Hotels.com has launched European fakeations so dogs can pretend they’re in their favourite European holiday destinations while staycationing in the UK.

Ads, Content, Video, Viral Europe, Travel, UK

Young’s debuts hyper-targeted second screen TV ad campaign

April 2, 2019

Young’s Seafood has launched what is describes as “one of the most targeted marketing campaigns ever” to support its Chip Shop and Gastro brands.

Ads, Content, News, Video advertising, analytics, BBC, brands, marketing

April Fools’ round-up: Tinder height tool, Google plant talk and BBC skips the sex

April 1, 2019

April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best hoaxes from 2019’s pranksters for your viewing pleasure…

Ads, Content, News, Video, Viral Android, BBC, brands, content, Google

Facebook asks governments for help policing internet

April 1, 2019

Facebook boss Mark Zuckerberg has asked governments and regulators to play “a more active role” in policing the internet and the standards of big online companies.

News, Regulation, Social, Video advertising, content, Facebook, global, media

Apple takes on Netflix and Amazon with blockbuster streaming service

March 26, 2019

Apple has unveiled its decade-long project to build a TV subscription service, called Apple TV +, that will rival the likes of Netflix and Amazon Prime.

Content, Video Amazon, Apple, apps, BBC, content

Burger King crowdsources next prank with ‘April Fool’s Day’ challenge

March 25, 2019

Burger King is calling for students to participate in the King’s Fools’ Challenge, with a Student Integrated Campaign category in the 2019 Clio Awards program.

Ads, Content, Social, Video, Viral content, Entertainment, global, marketing, media

Video viral of the week: Joey Essex (and goat) star in Jaffa Cakes promo

March 21, 2019

McVitie’s has launched a comedy hero film for its new Jaffa Cakes Nibbles campaign, ‘Jaffa Whaaaaat?’, starring popular TV star Joey Essex.

Ads, Content, Social, Video, Viral media, UK, video
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