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D&AD winner: How Nike gambled with politics for a big win

June 3, 2019

Last year, Nike courted controversy by working with NFL star Colin Kaepernick who famously kneeled during the national anthem in protest at police brutality towards black people. The ad earned praise, but also criticism (even from the US president himself). But did the gamble pay off for the brand?

Ads, Content, Video, Viral images, marketing, media, sport, Twitter

NBC launches streaming news channel

June 3, 2019

NBC News NOW, the digital streaming service from NBC News, has launched with eight hours of continuous daily programming, from 3-11pm ET Monday through Friday.

Content, Video Amazon, Apple, apps, content, global

Pet decision making: Greenies ad shows pet dilemmas

May 31, 2019

Dog dental treat brand Greenies has launched a new campaign highlighting the debatable decisions dogs sometime make.

Ads, Content, Video, Viral content

‘Love Island fever’: How brands can cash in on second screen advertising

May 31, 2019

Advertisers should keep an eye on the TV screen from next week, as Monday’s Love Island premiere marks the beginning of a potentially lucrative summer for brands.

Ads, Content, E-commerce, Mobile, Social, Video advertising, brands, content, eBay, UK

Roku woos TV advertisers with new streaming video measurement tool

May 29, 2019

Video streaming firm Roku has launched a new measurement tool designed to tempt ad budgets away from traditional TV, revealing audiences missed by TV ads

Ads, Content, News, Video advertising, brands, video, YouTube

VR film helping people with dementia wins new D&AD award

May 23, 2019

The Wayback, a series of VR films created for elderly people with Dementia, featuring positive moments from the past to trigger memories and spark precious conversations with carers and loved ones, has won a prize in a new category at the D&AD awards.

Ads, Content, Mobile, Video, Viral Facebook, media

TV remains largest UK advertising channel for automotive brands

May 20, 2019

TV remains the largest UK advertising channel for automotive brands, with a 6% rise in advertising spend in the 52 weeks to end of February 2019 in comparison to the previous year, according to new data.

Ads, Content, Mobile, News, Social, Video, Viral advertising, brands, media, UK

YouTube uses AI to help advertisers edit video for short form content

May 14, 2019

YouTube has unveiled its latest editing tool which aims to help advertisers optimise their content for mobile audiences.

Ads, Content, Mobile, News, Video, Viral content, video, YouTube

YouTube Originals to go free with ads

May 3, 2019

YouTube has announced that its Original content will soon be available totally free, in an ad-supported model, in a major move from the platform.

Ads, Content, News, Social, Video content, global, media, music, YouTube

Instagram trends: Influencer use of #ad ‘has more than doubled in a year’

May 1, 2019

The use of the hashtag #ad has more than doubled, growing by 133% in a year, according to new research.

Content, Social, Video, Viral brands, content, Europe, Latin America, marketing
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