Video Archives

ITV and BBC take Netflix-rival Britbox live

July 19, 2019

ITV and the BBC have officially announced Britbox, their joint-venture streaming platform that’s designed to help the brands compete with the likes of Netflix and Amazon Prime.

IPA Bellwether: UK ad budgets flatline amid political uncertainly

July 18, 2019

The latest IPA Bellwether report has signalled a stalling of growth in UK marketing budgets, following what had been a more positive start to the year.

Disney Vs. Netflix: Most Brits unaware of incoming streaming service

July 16, 2019

With The Lion King set to launch in cinemas and a new Netflix streaming rival coing soon, new research looks at how Brits view the Disney brand.

Global mobile ad trends: 9 in 10 UK users find targeted marketing messages annoying

July 10, 2019

Over half (52%) of consumers globally agree that intrusive or irrelevant mobile marketing messages give them a poor opinion of the app or website that hosts them, according to new research.

Vlogger interview: Fashion brands’ approach to social media influencers is changing

July 4, 2019

Fashion brands are changing the way they engage with social media influencers and now regard their feeds as a billboard space that they are buying rather than an online community with which they want to engage.

Celebrities reveal their YouTube watch history in new Google series

July 3, 2019

YouTube is launching a new campaign aimed at the advertising industry, giving people a glimpse into celebrity’s favourite videos and subscriptions.

Top tips: How brands can leverage a cultural moment to start a conversation

June 27, 2019

As brands increasingly look to cash in on cultural TV phenomena such as Game of Thrones and Love Island, Lou Weiss, CMO of Shutterstock, looks at how brands can successfully jump on a trending moment, like Love Island, to create unique and awareness-driving content and help them cash-in on these moments.

Video

ITV and BBC take Netflix-rival Britbox live

Disney Vs. Netflix: Most Brits unaware of incoming streaming service

Global mobile ad trends: 9 in 10 UK users find targeted marketing messages annoying

Vlogger interview: Fashion brands’ approach to social media influencers is changing

Celebrities reveal their YouTube watch history in new Google series

TV ad report: most viewers have second screen nearby

ITV joins up audience data on mobile and smart TVs with Meetrics