Video: Google remakes classic ads for the digital age
Google has unveiled a series of ‘remixes’ of classic TV ads from the 1960s and 1970s, including a new take on Coke’s I’d like to teach the world to sing remade with a social media twist.
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Video Viral of the Week: Dollar Shave Club- the new Old Spice?
This witty Old Spice-style video ad from the Dollar Shave Club might just shake-up the shaving industry and give Gillette something to worry about. Click below to see why it’s our video viral of the week…
Collective debuts ‘Advertiser Solutions Group’
Collective, a full service provider of media and technology solutions for display and video advertising, has appointed Dominic Woolfe to lead the newly-created Advertising Solutions Group in the role of Client Strategy Director.
Zynga launches standalone game site: Branches out from Facebook
Zynga has launched a new website, giving players access to their games outside of Facebook and app stores, as the firm aims to become a standalone gaming platform.
£22 ‘DIY’ mini computer goes on sale: Raspberry Pi teaches coding to kids
A hand-held computer called the Raspberry Pi has gone on sale in the UK for just £22 this week, aimed at teaching children how to programme and code.
Video viral of the week: LG’s Smart Thief Caught on Camera
LG’s new minute-long “smart thief caught on cam” guerrilla-style ad for its slim televisions has already amassed 4.5m views since its launch on YouTube back in December. Click below to see why it’s our video viral of the week…
US Internet use: Americans 18-34 ‘are the most connected’
Born sometime between the launch of the VCR and the commercialisation of the Internet, Americans 18-34 are redefining media consumption with their unique embrace of all things digital, according to new research.
Video interview: Blackberry sets out on path to future
Research in Motion have had a turbulent year, as its Blackberry mobile range has lost market share to rivals such as Apple, Samsung and HTC.
Video report: City of the future? Kansas residents test Google’s ultra-fast internet
Google is installing ultra-high speed fibre optic internet service in Kansas City, Kansas and Kansas City, Missouri.
Top 5 performing ad formats
After reviewing 300,000 creatives served globally, ad serving firm MediaMInd has discovered that certain formats are performing far better in engaging more users and for longer.