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Video

Facebook updates voice and video device ‘Portal’ with TV dongle

September 19, 2019
Facebook updates voice and video device 'Portal' with TV dongle
Facebook updates voice and video device 'Portal' with TV dongle

Facebook has revealed three new Portal devices: The Portal TV, Portal Mini and a redesigned Portal.

Social, Video Amazon, Apple, Entertainment, Facebook, games

Global ad channel trends: Social and video to dominate in 2020, despite measurement concerns

September 12, 2019
Digital ad trends: UK viewability reaches over 70% for the first time
Digital ad trends: UK viewability reaches over 70% for the first time

2020 is set to see a significant rise in digital ad spend, as marketers look to optimise their media mix, according to new research.

Ads, Content, Mobile, Social, Video advertising, agencies, brands, content, global

Apple event: Video streaming and gaming platform coming soon

September 11, 2019

Apple has used its annual iPhone launch event to introduce detailed plans for its own streaming and gaming services.

Content, Mobile, Video Amazon, Android, Apple, games, Google

Rugby World Cup: Early morning matches presents marketing catch-up challenge

September 5, 2019

With the Rugby World Cup kicking off later this month in Japan, most matches will be live early in the morning UK time, with 30% of fans already anticipating they will use ITV Hub to catch-up on the games, according to new research.

Ads, Content, Video advertising, Australia, brands, content, Europe

Kerry Foods launches £3m marketing campaign

August 27, 2019

FMCG giant Kerry Foods is launching a new £3m marketing campaign to raise awareness of its entire Strings & Things range as well as highlight the recent Cheeshapes product lunch.

Ads, Content, Video, Viral FMCG, marketing, media, music, video

BBC to launch Alexa rival ‘Beeb’ next year

August 27, 2019

The BBC is planning to launch a digital voice assistant next year that will work on all major smark speakers and mobile devices and recoignise regional UK accents better than rivals, the broadcaster claims. Called ‘Beeb’, the platform will not be a hardware device in its own right but is being designed to work on … [Read more…]

Content, Mobile, Video BBC, content, global, technology, UK

Top 10 six-second ads of the year: Doritos, Papa Johns and Cadbury top list

August 23, 2019

YouTube has released its Bumper Ads Leaderboard, which showcases the top 10 six-second adverts that people loved this year.

Ads, Content, Mobile, Social, Video, Viral brands, FMCG, UK, YouTube

Video streaming emerges as the killer app for 5G in the US

August 23, 2019

The 5G era is set to drive the next wave of growth in video streaming, with 78 percent of U.S. consumers indicating they will expand this activity as they adopt the next-generation wireless standard in smartphones and home-networking solutions, according to a survey conducted by IHS Markit Digital Orbit.

Mobile, Video broadband, content, global, media, smartphones

Interview: How the drinks industry is pushing back against outdated stereotypes

August 23, 2019

Yahoo Finance UK has released the next episode of “Global Change Agents with Lianna Brinded,” featuring Syl Saller, the CMO of drinks giant, Diageo. In this interview, Syl, who presides over an annual ad budget of more than $2 billion, making her one of the most influential CMOs in the world, talks about changing outdated stereotypes in ads and discussed the biggest marketing issues the industry currently faces.

Ads, Content, News, Social, Video analytics, brands, marketing, media, technology

Twitter’s new video bidding platform only charges for completed viewings

August 22, 2019

Twitter has introduced a new way to buy video ads that gives advertisers the option to pay only for completed views.

Ads, Content, Mobile, Social, Video advertising, brands, Brazil, media, Twitter
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