Yahoo to buy blogging giant Tumblr for $1.1bn- report
The board of Yahoo has approved a deal to buy blogging and social networking site Tumblr for $1.1bn in cash, according to a news report.
Video
Video viral of the week: Evian's dancing babies return to get 45m YouTube views
Evian has refreshed its hugely successful ‘Evian babies’ campaign, with a new viral video that matches dancing adults to their toddler counterparts. Supported by baby face-changing app, the ad has notched up over 45 million views on YouTube. See why it’s our video viral of the week below…
Yahoo mulling Hulu bid?
Yahoo is considering another bid for video streaming service Hulu, after negotiations with rival Dailymotion failed, according to reports.
MCC launches new Lord’s website for cricket fans
Marylebone Cricket Club (MCC) has re-launched its website, with a range of new features and developments for cricket fans.
World of Warcraft ‘lost a million users’ in 2013 so far
World of Warcraft has lost more than one million subscribers in the first three months of 2013, as gamers leave for free to play alternatives.
Facebook to buy mobile mapping firm Waze for $1bn?
Facebook is in talks to buy Israeli mobile satellite navigation start-up Waze for $800m to $1bn, according to a news report.
Charity case study: Torrent Your Blood Campaign
The Blood Transfusion Service in Russia wanted a digital project that could connect with people in a different kind of way, and what agency SmartNewSolutions came up with was a “Torrent” project, with a twist.
Video case study: IKEA tells ‘kitchen stories’ with multiple viewpoints
This campaign from IKEA Russia allowed consumers to take part in a ‘kitchen story’ and experience their kitchens.
Video case study: M&M's 'Love Triangle' social story gets 2 millions fans
Back in 2011, confectionary brand Mars ran a three month social media campaign in Russia, centred around a love triangle between their iconic M&M’s characters. This video case study looks at how the campaign attracted millions of fans and sales support.
Right to reply: YouTube’s new subscription charges- don’t get lost in the clutter
YouTube is to start charging for subscription channels, but does this offer a new channel for businesses, or is it a dead end? Roy Kimani, CEO of Nideo warns companies looking at YouTube to be careful of getting lost in the clutter.