YSL chose PageSkin Plus, with animated sidebars and the campaign video integrated into the large creative header, to promote the launch of their new Gloss Volupté lip gloss. This case study looks at how the luxury beauty brand achieved huge ad recall and brand uplift far above industry benchmarks.
Oculus VR has upgraded its virtual reality headset prototype with higher resolution and built-in audio, marking the first major development since it was bought by Facebook for $2bn earlier this year.
Leading German media group, OMS has selected StickyADS.tv as exclusive vendor for in-text video rolls.
Digital video is being embraced by viewers of an older set, with those aged 50 to watching an average of 19 minutes a day of digital video during the second quarter of 2014, up from 11 minutes a day during the same period last year, according to new research.
Three London bus shelters have been transformed into tweet activated vending machines as part of a promotion for Walkers’ ‘Do Us a Flavour’ campaign… featuring a virtual Gary Lineker. See why it’s our video viral of the week below…
Microsoft is reportedly in discussions to buy Mojang, the Swedish games studio behind the multimillion-selling building game, Minecraft.
Google has given marketers an additional 25 characters in paid search ads for customised promotional information, as the internet giant looks to boost the appeal of Adwords.
Barclays has revealed a new biometric finger scanner that reads customer vein patterns to gain access to accounts.
Following this week’s nude celebrity photo scandal, Apple has claimed that its iCloud storage system was not breached in the attack- instead hackers were able to guess their passwords by observing their behaviour online and in TV interviews.
With Instagram’s new Hyperlapse app over a week old, some brand have already started tinkering with the new video tool. We round-up 6 of the best branded uses of the new format that looks set to rival Vine as the next big thing in bite sized video.