People trust people and video is a great way to embrace this. Your target audience will be entrusting their money, data or services with you, so showing that you have real people with a passion for what you are doing demonstrates to your customers that you are a company they can trust.
Video ad platform SpotXchange is growing its European operations with the appointment of Natalie Cameron from Trinity Mirror as Supply Operations Account Manager for Europe.
Unilever brand Hellmann’s is launching a new £15m campaign, taking its slogan from a Facebook fan comment.
Twitter has begun testing auto-play video adverts in its iPhone and iPad apps, as the social network looks to copy the success of rival Facebook in video ad revenue.
Mars Petcare has teamed up with BuzzFeed to create a new campaign promoting its latest ‘Snacky Mouse’ cat toy. See why it’s our video viral of the week below…
L’Oreal is promoting the healthcare benefits of its skincare brand La Roche-Posay with a new social awareness campaign features dalmatian dogs.
Apple is reportedly planning its own low cost TV streaming service to rival the likes of NetFlix and the upcoming HBO Go.
What is it like to be ‘YouTube Famous’? A new documentary, dubbed ‘The Creators’, takes a look behind the scenes of some of the most influential Vloggers in the UK today.
Durex has launched a new social media campaign that encourages couple to spice up their love lives by switching off their smartphones.
YouTube has introduced 360-degree videos to its service, letting users watch the films through their browser as well as by using their phones as a version of virtual reality.