Coke removes labels from cans in Ramadan campaign
Coca-Cola cans in the Middle East have been stripped of their labels during Ramadan, as part of a campaign to ‘combat prejudice’.
Video
Digital video becoming mainstream: Agency survey
A quarter of ad agencies are now using video ad components in most of their camapigns, marking an increase of 456% in just three years, according to new research.
Kuoni and Co-op pull YouTube ads from explicit Rihanna video
Travel firm Kuoni and supermarket Co-op have pulled their pre-roll video ads from Rihanna’s controversial new music video ‘B***h Better Have My Money’.
Facebook to share ad revenue with video creators
Facebook is to share ad revenue with selected videos creators that post on its new ‘suggested videos’ scheme, in a step toward luring more premium content away from sites like Google’s YouTube.
Cannes Lions case study: P&G Whisper gets 3m Indian women to ‘Touch the Pickle’
P&G’s sanitary brand Whisper aimed to break the taboo in India around menstruation. This case study looks at how the firm came up with a powerful commercial and social media campaign encouraged 2.9 million women pledge to “touch the pickle jar” and defy dated myths- winning a Cannes Lions award for its efforts.
Cannes Lions winner: Geico wins top prize for ‘unskippable’ pre-roll ads
All too often, YouTube ads are not tailored to pre-roll, meaning that viewers are likely to skip because they are given little incentive to continue watching. The case study looks at how US car insurance firm Geico generated 725,000 unaided YouTube views in one day by playing on the format, winning the 2015 Canes Lions … [Read more…]
Cannes Lions 2015 review: Technology and creativity collide
Last week, the media and marketing industry descended on the French Riviera for the annual Cannes Lions International Festival of Creativity. We look back on some of the key trends to emerge from the event.
Cannes Lions award winners: Geico pre roll ad wins Grand Prix
The Cannes Lions International Festival of Creativity Film Jury awarded one of its top prizes to a mould-breaker in the category: a spot from Geico’s “Unstoppable” campaign that dares viewers to try and stop watching ads in which “nothing” happens.
Cannes Lions Day 5: Video highlights
Day five of the cannes Lions Festival 2015 featured James Murdoch, Heineken, Jeff Goodby and David Guetta.Watch the catch up video here.
Vlogger Vs Lush: Cosmetics giant in YouTube domain clash
A popular YouTube star has hit out at Lush after losing his decade-old domain to the cosmetics retailer.