After the success of native video ads as reported in Facebooks latest quarterly accounts, these will now be available on the Audience Network, allowing publishers to monetise their content and provide broader exposure for advertisers. The ads were star performers in latest figures with mobile versions accounting for 76% of all advertising revenues The video … [Read more…]
Facebook has been forced to defend its video practices after a YouTube star accused it of downloading his copyrighted material to use on the social network… and cutting him out of any ad revenue earned.
Very has created a ‘shoppable’ YouTube video ads in the UK, featuring Rizzle Kicks singing a cover of ‘Summertime’. See why its our video viral of the week below.
Amazon has signed former Top Gear host Jeremy Clarkson and his former cohosts Richard Hammond and James May to star in a new car show.
Google+ profiles will no longer be required to access the other Google products such as YouTube, Search and Maps, after admitting the social network was ‘confusing’ users.
Nearly 65 million people around the world are bypassing internet restrictions to watch the BBC’s shows online, according to new research.
With Windows 10’s just over a week away, Microsoft began its marketing drive for the new operating system with its first commercial.
In a social experiment, Lotus Bakeries paired random people up for coffee meetings. See why it’s our viral of the week below…
What do Zoella, Minecraft, Ed Sheeran and political documentaries have in common? They all have their own YouTube channels that are part of the Multi-Channel Networks owned by traditional media groups including RTL, Warner Music, Disney and Discovery. New research from Ampere Analysis looks at the growing importance of YouTube for brands.
YouTube’s most popular star earned $7m (£4.5m) in 2014, according to Swedish newspaper Expressen.