Ads Archives

MiQ ties analytics to actions with new ‘Measure’ tool

October 4, 2019

MiQ ties analytics to actions with new ‘Measure’ tool

Marketing intelligence firm MiQ has launched Measure, its new suite of analytics tools to help marketers better optimise return on investment.

GDPR update: Pre-ticked cookie consent forms banned

October 4, 2019

Rise of streaming Christmas ads: 1 in 4 shoppers ‘watches zero live TV’

A new European court ruling has banned pre-ticked cookie consent forms under GDPR rules.

Guest comment: Google bids Goodbye to the Average Position Metric

October 3, 2019

As of 30th September, Google’s ‘average position’ metric was retired to make way for ‘prominence metrics’. This change may be viewed as a serious concern for advertisers but Marin Software’s Head of Marketing, Wesley MacLaggan, showcases how it is possible to transition from one metric to the other seamlessly and without impacting success.

Rise of streaming Christmas ads: 1 in 4 shoppers ‘watches zero live TV’

October 3, 2019

Avon calls on MAD//Fest with £20k tech pitch

The beloved Christmas advert could have a reduced impact on shopper spending unless significant investments are made into targeting shoppers on streaming platforms, according to OpenX.<

Microsoft reveals dual touch screen Surface devices

October 3, 2019

Microsoft has revealed two devices with hinged, dual touch screens, as the electronic giant looks to offer an alternative to ‘foldable phones’.

Burger King ‘milkshake’ tweet banned for encouraging violence

October 2, 2019

A tweet posted by Burger King in May has been banned for encouraging violence and anti-social behaviour.

Internet prime time: Brits’ internet use peaks at 9pm on Wednesdays

October 2, 2019

Peak time for being on the internet in Britain is 21:00 on Wednesdays, while 04:45 on weekdays is the quietest time, according to new research

TikTok owner Bytedance generates $7bn in first half of 2019

October 2, 2019

Chinese video sharing app TikTok is growing in popularity, with its owner Bytedance recording a huge $7bn (£5.7bn) in revenue in the first half of the year, largely from advertising.

Celebrity influencers ‘boost millennial gardening activity’

October 1, 2019

There has been a huge impact celebrity influencers and social media has on driving millennials to be more active gardeners.

Marketers opting for homebuilt tech despite losing a third of the week to usage

October 1, 2019

Over three quarters (77%) of decision-maker level marketers in the UK have developed or are developing homemade technologies, according to new research.