Ads
Exposing ad fraud and unveiling the internet: why an IP proxy network is crucial for brands
An IP Proxy Network (IPPN) allows brands to test their campaigns from every angle to fight ad fraud. Or Lenchner, CEO at Luminati, look at how brands can use an IPPN to retain their competitive advantage.
Marketers reveal their top CMS priorities for 2020
Speed of content creation’ and ‘ease of customisation’ are the top priorities for marketers in 2020, followed by ease of use and flexibility, according to new research.
Guest comment: Increasing the duration of Black Friday
Sean Rusinko, Global Director of Retail & Hospitality at Sitecore, looks at what the high street can expect from Black Friday this year and how retailers can prepare to ensure a successful event?
Data analytics to drive competitive advantage during Black Friday sales
With Black Friday just around the corner, Helena Schwenk, Market Intelligence at Exasol, looks at how data analytics will be pivotal in helping brands understand historical performance to forward plan for this year’s sales as well as optimise on customer behaviour like never before.
Virals of the year: Coca Cola celebrates bubbles in Brazil to get over 120m views
One of the most viewed ads of the 2019 came from Coca-Cola Brazil, which celebrates the energising effect of a coke’s signature bubbles.
eBay, Gumtree and Motors.co.uk launch eBay Motors Group to enhance dealer offering
eBay Motors, Gumtree Motors and Motors.co.uk have today announced they are launching a combined platform for automotive dealers under a new B2B brand – eBay Motors Group.
Fiverr launches online store for influencers
Online market place for freelance services Fiverr has expanded into influencer marketing.
Virals of the year: Nike ramps up cause marketing with ‘Dream Crazier’
Following Nike’s divisive 2018 campaign ‘Dream Crazy’ featuring NFL star Colin Kaepernick, the sports giant launch the ‘Dream Crazier’ ad at the beginning of 2019, featuring Serna Williams, getting 11m views in the process.