Travel bans and remote working: Twitter, Amazon and Google take Coronavirus precautions
Major corporations around the world, including Twitter, Amazon and Nike are putting in place extra measures to try and limit the spread of novel coronavirus.
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Ad fraud threat alert: the 404bot scheme stealing your media spend
A new ad bot scheme is posing a threat to advertisers worldwide, by generating fake browser data and creating fabricated URLs to their media spend, according to new research.
Highest paid YouTube influencers: The 7 year old earning over $70,000 per day
As YouTube influencers get more popular, new research reveals the highest paid social media stars on the platform.
Savoury pastry brand Higgidy appoints Kazoo to run its Pie Week PR campaign
Savoury pastry brand Higgidy, has appointed Kazoo Communications to run its Pie Week PR campaign this March.
Enterprises failing to adopt digital first strategies for global expansion
The majority of brands are still ignoring the benefits of a digital-first globalisation strategy, and instead focus their efforts on deploying a local sales team when entering new markets, according to new research.
Online reviews: 42% think brand censorship ‘endangers free speech’
There is a high rate of distrust among UK consumers when it comes to brands removing or censoring legitimate consumer reviews across the internet, with four-in-ten (42%) saying they are very concerned about their freedom of speech, according to new research.
Brands focused on customer experience ‘3 times more likely to exceed business goals’
Focusing on customer experience directly leads to higher business growth, according to new research.
The Trade Desk video ad campaign promotes open internet
The ads are part of The Trade Desk’s Media For Humankind campaign, which launched in September 2019 and highlights the importance of the Open Internet for digital advertising. The ads, created with creative agency BBH New York, takes viewers into everyday human situations, including asking for recommendations from a hotel concierge and trick-or-treating for Halloween, … [Read more…]
Consumer frustrations with travel marketing: Gen Z want more tailored offers
A quarter (25%) of consumers would be more loyal to a travel provider who understands their needs, with brands missing out on opportunities to drive revenue and customer loyalty with their marketing, particularly with Gen Z, according to new research.
Publicis Sapient forms new AI lab
Publicis Sapient has announced a collaboration with Elder Research and Tquila to launch Publicis Sapient AI Labs (PS AI Labs).