Integral Ad Science buys video analytics firm Veenome
Ad technology firm Integral Ad Science has bought Veenome, a service that analyses online videos for quality of content, brand safety, and viewability.
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The price of privacy: Consumers value own data at £1m
Almost half of the UK population would not sell their online data for less than £1m, according to a landmark new study, even though many people are failing to take even the most basic steps to secure their information.
Video viral of the week: Geico ‘unskippable’ ads reward viewers after 5 seconds
All too often, YouTube ads are not tailored to pre-roll- meaning that viewers are likely to skip because they are given little incentive to continue watching. This funny new ad series from US car insurance firm Geico generated 725,000 unaided YouTube views in one day by playing on the format. See why it’s our video … [Read more…]
Most German consumers receptive to mobile point of sale ads
Almost three quarters of German consumers would like to use their smartphones during the instore shopping process, or are already doing so, according to a new study.
Guest comment: Time to bin the banner?
As the original online advertising medium – the banner ad – hits 21, Say Media’s UK Sales Director Lawrence Horne, UK Sales Director, Say Media, argues that it’s time for it to retire ungracefully.
Top 5 tips: Setting out the ground rules with affiliates
To implement a successful Performance Marketing campaign you need a strategy. You need to understand what you want from your affiliates and conversely what they will want from you. Vairo Kremanis, Managing Director of Paydot, offers five top tips to help you get the best out of your affiliate network.
Controversial Cannes ad tells firms to send ‘worst employees’
This year’s Cannes Lions Festival kicks off in June, but the organisers have already courted controversy with a series of ads urging firms to send their ‘worst employees to the festival, as it’s ‘cheaper than severance’.
Affiliate network rewards ‘early assists’ in sales process
Ad network Affiliate Window as started rewarding commission based on publishers that assist in sales with ‘top-up’ commission.
75% of marketers plan to increase programmatic brand spend
Three-quarters of marketers plan to increase programmatic brand spend in the next year, but financial transparency is biggest factor holding the practice back, according to a survey conducted by programmatic advertising specialists, Infectious Media.
Do native ads work? Guardian and Unilever to ‘prove value of sponsored content’
Guardian News & Media has launched a new initiative aimed at proving to nervous advertisers that native ads do work, with Unilever the first brand to sign up.