Digital publishing revenues in the UK fell to £96.6 million in Q2 2020, down by 14.3% in comparison to Q2 2019,according to the latest quarterly Digital Publishers Revenue Index (DPRI) from the Association of Online Publishers (AOP) and Deloitte.
Bud Light has teamed up with professional eSports player and creator for Fnatic – Harry Hesketh – in a 30-second video featuring the respawned Bud Knight, who seemingly perished in the Game of Thrones-inspired Bud Light Super Bowl advert last year.
Home improvement retailer Wickes is the first brand in its industry to launch a campaign on TikTok, partnering with leading global influencer marketing agency, Takumi.
Sky Media has renewed its partnership with Jacamo, which celebrates ‘big’ in all its glory to showcase the fashion brand’s 2020 Autumn/Winter range.
Experience optimization platform Dynamic Yeild has advanced its privacy compliance with an out-of-the-box solution for processing opt-in and -out requests without tracking.
John Lewis has launched its much-anticipated Christmas ad, and has taken a different creative direction to reflect a year like no other.
Google has quietly set in motion one of its biggest changes to analytics in its 21 year history. GA4 enables unified measurement of user interactions and events between web and app for the first time. The platform is set to replace Google analytics, so ecommerce practioners need to engage now in order to realise its … [Read more…]
Video advertising platform Unruly has struck a global partnership with LG Electronics that enables advertisers around the world to access native smart TV ad placements through its supply-side platform (SSP), UnrulyX.
A six week consultation led by the Department of Health and Social Care will try and understand the impact of introducing the total ban, which aims to tackle the country’s growing obesity crisis. However, the plans were labelled ‘insane’ by one think tank, who warned warned foods such as avocados, Marmite, mustard and hummus could … [Read more…]
This year, many businesses have adapted to new ways of remote working, which they hadn’t even considered before. Job van der Voort, CEO and co-founder of Remote offers his thoughts on why this is set to not only continue but elevate even further in 2021.