Younger age groups are still the most likely to turn to ad-blockers. Each month, over a third of 16-24s globally say they are doing this – peaking at 42% in Europe where the issue has arguably generated the biggest headlines to date, according to new research from Global Web Index.
Nearly one fifth (18%) of British adults online are currently using ad blocking software, signalling a rise from 15% in early June, according to new data.
As adoption of programmatic trading amongst advertisers and agencies across Europe accelerates, different trends are starting to emerge in the buy-side market. This article is jointly authored by IAB Europe and Google.
Brands across Europe are suffering at the hands of advertisers who are placing their content on unsuitable online sites, including those with extreme sexual and religious content.
Mars-owned cat treat brand Temptations has launched a #SaySorry campaign for the sake of grumpy cats dress up for the festive season. See why it’s our video viral of the week below…
RwandAir will become the fourth African airline to choose SITAONAIR as its connectivity provider. RwandAir has two A330s, both of which will be line fitted with mobile phone and Wi-Fi services.
Adobe has launched a new data marketplace tool, bringing buying and selling of consumer data inside the Adobe platform for the first time.
Chinese video streaming company Youku Tudou has joined forces with Mirriad Advertising for a new in-video advertising collaboration, with Samsung becoming the first brand to jump onboard.
The John Lewis annual Christmas ad has premiered on YouTube, ahead of its first terrestrial showing this evening, a sign that more brands are putting digital first in their campaigns.
Over 87% of fast growing businesses reported that the marketing department has an influential role in setting overall business strategy, according to new research.