For the first time ever Mercedes launched three new SUVs onto the Italian market at the same time. To introduce them the car maker created a digital live event that combines two innovations which enabled the first interactive treasure hunt on Periscope.
Mobile advertising growth continues to accelerate and increased 68.2% to €37bn ($49bn) in 2015 from €22bn ($29bn) in 2014, driven by a mobile first consumer world and improving marketing technologies, according to new research.
Stack Overflow has released an infographic which includes a detailed report on how to understand, build, source and manage the developer hiring process.
Mastercard told a story about how the firm helped people in the UAE deliver meals (starting from a mall in Dubai) to underprivileged and displaced children across the Middle East.
While total UK video ad spend is up, less money is being allocated to the traditional pre-roll format, according to new research.
PANDORA Jewellery is partnering with Yahoo Storytellers to create a unique online campaign on Tumblr from an experiential event at London Fashion Week.
The rise of web giants such as Facebook and Google have created a difficult problem for marketers, as it places customer data behind ‘walled gardens’ that they cannot access, according to a new report.
Retail and media brands that have increased their spend on customer retention over the last three years created a 200% higher chance of growing market share, according to new research.
Some of the world’s biggest brands, including Google, Facebook, Procter & Gamble, Unilever, the World Federation of Advertisers, Group M and the Interactive Advertising Bureau, have joined forces to tackle the reasons behind ad blocking.
Nielsen has launched a new marketing tool that addresses the increasing pace of consumer demands by claiming to help marketers test and assess the viability of new product developments “three times faster than before”.