Digital Transformation is essential to keep the largest businesses and brands relevant and competitive in the future. This infographic from Smart Insights looks at the building blocks needed to make the structural transitions to digital.
A new study finds 59% of British shoppers would be encouraged to spend more with a brand if they had a loyalty programme.
Adobe has unveiled a new advert this week, which makes light of the bad customer experiences many people face as a result of poor cross-channel marketing. See why it’s our video viral of the week below…
Amid the uncertainty surrounding Brexit, more than half of UK publishers reported positive growth this quarter compared to Q2 2015, according to new research.
Branded content’s impact is superior to display advertising in terms of recall, brand perception and intent, according to a new study.
Nine in ten consumers have a severe lack of understanding as to how organisations are using their personal data, according to a new study.
Yahoo has appointed James Attwater in the new role of Regional Agency Partner to focus on growing Yahoo’s advertising business in key cities outside London.
The Internet Advertising Bureau UK is promoting a new portfolio of online ad formats as part of the industry-wide drive to improve people’s online experience and reduce ad blocking.
Marketers are becoming ever more frustrated with existing marketing channels as the cost of driving traffic to a website continues to rise, while returns fall. And while digital revenues in the UK are still increasing, channel fatigue is becoming a very real concern. Nick Keating, Director EMEA, BounceX explains how the new Behavioural Marketing channel … [Read more…]
Snapchat has launched ‘Spectacles’ a pair of smart sunglasses with a built-in camera, as the messaging app moves into hardware for the first time.