A new division that aims to improve the creative quality of ads served programmatically, in turn improving people’s experience with online ads, is being launched by ad tech firm RadiumOne.
The rapid pace of digital change is leaving most marketers feeling overwhelmed, with Brits suffering from more tech-induced anxiety than their European counterparts, according to new research.
Oliver Gold, Commercial Director at YOC considers the implications for ads across mobile devices now that the EU has outlawed network wide ad blocking. Does it mean that advertisers will carry on as they have been doing before with pushing out unwanted and unwelcome ads to consumers or does it mean that ad tech companies … [Read more…]
With the inexorable rise of online influencers, apple tree communications launches its latest Social Scene report, uncovering those individuals that wield most influence in social channels.
More than half of all UK employees feel that management don’t listen to their ideas about change and innovation in the workplace, lagging behind European counterparts, according to new research.
Red Bull TV and TAG Heuer have struck a multi-year collaboration that will see the Swiss Avant-garde watchmaker become the official timekeeper for the global digital TV platform and Red Bull’s live events.
Sites such as Airbnb and Homeaway, have driven a huge 112% rise in searches for UK holiday rentals, catching hotel searches in the process, according to new research.
As customer expectations rise, the ability to deliver both tailored offers and content that reflects customer interests and behaviour consistently across every channel is becoming imperative. In the final part of this three part series, Oren Cohen, Head of Personalisation, EMEA at Optimizely, explains why companies can personalise their websites using data from any channel.
Lee Chadwick at CommuniGator examines new EU data protection laws that are keeping B2B marketers awake at night – and how they can invigorate customer conversion.
UK firms have increased advertising spending budgets in third quarter despite Brexit, according to new research.